Cape Town City Centre: BRAND MANAGER to be based in Parow Industria, Cape Town

About the Role

We are seeking a highly experienced Brand Manager to join our team based in Parow Industria, Cape Town. The successful candidate will be responsible for developing and executing marketing strategies that drive sales growth and ROI for our brand.

Key Responsibilities

• MARKETING STRATEGY DEVELOPMENT
• Translating brand strategy into a clear, actionable marketing strategy
• Defining campaign frameworks, messaging pillars, and channel approach
• Aligning marketing strategy with sales targets, stock priorities, and retail objectives
• Continuously refining strategy based on performance and insights

• AGENCY MANAGEMENT AND OVERSIGHT
• Managing all external agencies, including:
• Digital marketing agencies
• SEO partners
• Paid media agencies
• Creative/design agencies
• Overseeing the agency responsible for Comfort Solutions’ marketing strategy, ensuring:
• Alignment with overall brand positioning
• Consistency across the Bed King ecosystem
• Clear link to commercial outcomes
• Holding agencies accountable to:
• Delivery timelines
• Quality of output
• Measurable performance

• CAMPAIGN PLANNING AND EXECUTION
• Leading planning and rollout of marketing campaigns across all brands
• Ensuring seamless execution across:
• In-store
• Website and e-commerce
• Paid media
• Social and content
• Integrating promotional calendars with business priorities

• MARKETING COORDINATION (INTEGRATED FUNCTION)
• Managing all day-to-day coordination of marketing activities
• Maintaining campaign calendars and timelines
• Ensuring all stakeholders (internal and external) are aligned
• Coordinating production of marketing assets and materials
• Stepping in where needed to ensure execution happens, regardless of whether it falls into a traditional role definition

• ENTREPRENEURIAL & ON-THE-GROUND MARKETING
• Creating and capturing content in-store (e.g. using mobile) to support social media and real-time marketing needs
• Visiting stores regularly to understand customer profiles, regional nuances, and sales dynamics
• Identifying and acting on local marketing opportunities (e.g. nearby schools, gyms, estates, or partnerships)
• Working closely with store teams to support their specific marketing needs
• Testing new ideas quickly and iterating based on results

Requirements

• Relevant degree or diploma in marketing, brand management, or a related field
• Minimum of 4 years experience in brand, marketing, or retail marketing
• Proven experience managing agencies and delivering end-to-end marketing campaigns
• Demonstrated ability to translate brand strategy into clear, actionable marketing plans
• Strong experience driving sales performance through marketing

Qualifications

• Valid driver’s licence
• Own reliable vehicle

Note: The following requirements are not explicitly mentioned in the original job description:

• Experience in a retail or multi-brand environment
• Understanding of how marketing supports in-store sales, stock movement, and regional performance