Job Description
About the Role
We are seeking an experienced CRM Manager to join our team at Tsogo Sun Digital, where you will play a crucial role in shaping the future of player lifecycle, retention, promotions and loyalty across our sports betting and iGaming business. As a CRM expert, you will be responsible for driving activation, protecting margin, improving retention quality, making promotional spend work harder, lifting player value, and turning data, timing, and judgement into real commercial outcomes.
Key Responsibilities
- Designing and optimising automated player journeys across onboarding, first deposit, activation, retention, churn prevention, reactivation, loyalty and VIP development
- Running high-performing promotional CRM across email, SMS, push, onsite and other owned channels
- Building and improving bonus, free bet, reward and promotional campaigns with stronger commercial discipline and better ROI
- Managing day-to-day CRM trading across tactical offers, major sporting moments, iGaming promotions and always-on lifecycle communications
- Shaping transactional CRM across registration, deposit, failed deposit, KYC, withdrawals, bonus expiry and key player events
- Building stronger segmentation and personalisation using player behaviour, value, product preference and lifecycle state
- Using AI and predictive thinking to improve timing, relevance, churn management, content variation and operational efficiency
- Driving reporting, testing, incrementality and commercial accountability across the CRM programme
- Exploring how digital CRM can connect more intelligently with wider omnichannel customer journeys over time
Requirements
- 8 years of experience in CRM, retention or lifecycle marketing, ideally within sports betting, iGaming or another high-frequency digital environment
- Strong hands-on experience with modern CRM and lifecycle platforms
- Experience with tools such as Optimove, Smartico, Playtech, Panacea or similar is highly advantageous
- Strong understanding of player journeys, lifecycle communication, segmentation and automation
- Commercial understanding of bonus structures, free bets, player value, retention economics and campaign ROI
Qualifications
No formal qualifications are specified in the original job description.
Salary & Benefits
No salary information is provided in the original job description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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