Job Description
About the Role
We are seeking a highly skilled Social Media Strategist to join our team in Cape Town City Centre. As a key member of our marketing division, you will be responsible for developing and executing a comprehensive social media strategy that aligns with our brand goals and company-wide objectives.
Key Responsibilities
- Building a strategy based on our existing brand and company-wide goals
- Planning, developing and implementing content strategy
- Strong skills in content planning and campaign management to coordinate with other marketing divisions
- Expertise in brand storytelling and the ability to craft compelling, on-brand narratives across social platforms
- Working with the Head of Digital and Brand Manager on sales tactics across social media
- Working hand in hand with multiple stakeholders to get press releases, company news and business initiatives and report on activity
- Overseeing and mentoring Community Engagement Coordinator to ensure Social Media strategy is executed accurately and efficiently
- Creating and overseeing content creation while working closely with copywriters, videographers, and designers
- Compiling monthly/weekly/daily content calendar for (but not limited to) Facebook, Instagram, TikTok, LinkedIn and X
- Briefing content requirements into the studio to meet required campaign objectives
- Incentivising and increasing user-generated content through interesting competitions, giveaways or brand partnerships
- Budget management (for influencers and competitions giveaways)
- Setting metrics and targets alongside the Head of Digital in order to measure results and meet KPIs
- Proficiency in social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics)
- Performance tracking, technical integration and reporting on various metrics across the funnel
- Strong analytical skills to track and interpret KPIs such as engagement, reach, conversions, and follower growth
- Ability to create detailed reports on social media performance, ROI, and trends, with actionable insights
- Keeping a close eye on trends and the ability to adapt quickly to emerging social media trends and platform updates
- Understanding of paid social strategies and ability to work with the paid media team to optimise ad performance
- Deep understanding of the company’s brand identity, tone of voice, and values, and ability to maintain these consistently across all social media activities
Requirements
- 4 years work experience as a Social Media Manager (E-commerce experience advantageous)
- Proven experience working with influencers
- Proficient with Sprout Social, Google Analytics or similar social media management and analytics tools
- Strong organisational skills and ability to manage multiple projects and deadlines simultaneously in a fast-paced environment
- Proficient in using project management tools (e.g., Asana) to coordinate cross-functional efforts and team activities
- Ability to work in a high-pressure environment
- Excellent abilities in; effective communication, copywriting, and analysis skills
Qualifications
- BA/BS in marketing, communications, or a related field
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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