Job Description
About the Role
We are seeking an experienced Marketing Manager to join our boutique reservations office in Cape Town, South Africa. As a key member of our team, you will be responsible for leading international digital marketing initiatives, driving lead generation, and strengthening brand presence within the global luxury travel and hospitality space.
Key Responsibilities
- Develop and execute marketing strategy aligned with revenue targets
- Identify growth opportunities across international markets
- Manage and optimise annual marketing budget
- Analyse market trends, competitors, and customer behaviour
- Drive lead generation through paid media, SEO, and digital campaigns
- Manage performance marketing (Google Ads, Meta advertising)
- Optimise campaigns for CPL, lead quality, and ROI
- Improve website conversion and landing page performance
- Lead SEO and content marketing strategy
- Grow organic traffic and inbound leads
- Oversee blogs, guides, newsletters, and website content
- Ensure content is engaging, relevant, and conversion-focused
- Manage CRM campaigns and lead nurturing journeys
- Work with sales team to improve conversion rates
- Drive repeat and referral business through targeted campaigns
- Maintain consistent brand voice and messaging
- Grow brand awareness in key international markets
- Identify PR, partnership, and influencer collaboration opportunities
Requirements
Minimum 5 years experience in digital marketing
Travel or tourism industry experience preferred
Strong expertise in SEO, paid media, content, and CRM marketing
Proven ability to analyse performance and optimise ROI
Strategic, analytical, and results-driven mindset
Qualifications
Formal education/certifications not specified.
Salary & Benefits
R45,000 – R55,000 (Negotiable DOE)
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other IT/Computer Jobs in Western Cape
The Western Cape, situated on the south coast of South Africa, is home to a thriving IT industry that offers a diverse range of career opportunities for professionals with expertise in various fields.
The job market in the Western Cape is highly competitive, with many major companies and startups operating in the region. The province’s strategic location, combined with its well-developed infrastructure, makes it an attractive hub for businesses looking to establish themselves in Africa. As a result, there is a high demand for skilled IT professionals who can support the growth of these companies.
The average salary ranges for IT professionals in the Western Cape are as follows: software engineers and developers can expect to earn between R800 000 to R1 200 000 per annum; data scientists and analysts can range from R600 000 to R900 000; cybersecurity specialists can earn anywhere from R500 000 to R800 000; and IT project managers can command salaries ranging from R400 000 to R700 000. These figures are based on industry standards and may vary depending on factors such as experience, qualifications, and company size.
To succeed in an IT career in the Western Cape, professionals need to possess a range of key skills, including programming languages (Java, Python, C++), data structures and algorithms, software development methodologies, cloud computing (AWS, Azure, Google Cloud), cybersecurity principles, and excellent communication skills. Additionally, knowledge of industry-specific tools and technologies, such as SAP or Oracle, can be highly valued.
Several major companies and industries are actively hiring IT professionals in the Western Cape. For example, tech giants like IBM and Dell have a strong presence in the region, while financial institutions such as Standard Bank and First National Bank also have significant IT departments. The automotive industry is another major sector that employs IT professionals, with companies like Toyota and Volkswagen having operations in the province.
Career growth opportunities are plentiful for IT professionals in the Western Cape, with many companies offering training and development programs to help employees upskill and reskill. With experience, professionals can move into senior roles such as technical lead or manager, or transition into related fields like business analysis or consulting. The region’s entrepreneurial spirit also makes it an ideal location for startups, providing opportunities for IT professionals to launch their own businesses or join innovative companies that are shaping the future of technology.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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