About the Role

The Sharks, a professional South African rugby union team based in Durban, are seeking an experienced and skilled Head of Digital to lead their social media strategy and drive engagement with fans. As the face of the team’s digital presence, you will be responsible for developing and implementing a comprehensive social roadmap that aligns with the rugby season and fan behavior.

Key Responsibilities

• Social Strategy & Growth: Own the comprehensive social roadmap aligned with rugby seasons and fan behavior.
• Tactical Execution: Lead daily decision-making on storytelling, hooks, and posting schedules to capture peak engagement (match-day, pre/post-match, and off-season).
• Content Optimization: Oversee ideation, A/B testing, and format experimentation (Reels, Stories, Polls) to boost virality and conversions.
• Team Leadership: Mentor and manage a high-output social team, fostering a culture of skill development and elite performance.
• Data & Analytics: Deep-dive into metrics (sentiment, reach, growth) to pivot strategies and report commercial impact to leadership.
• Brand Guardianship: Ensure all digital output aligns with the Sharks brand narrative, acting as the final word on tone and voice.
• Digital Oversight: Provide high-level guidance for Website (UX/SEO) and CRM (segmentation/messaging) to support social amplification.
• Cross-Functional Collaboration: Brief the design and production teams on social-first assets, ensuring all visuals are optimized for performance.

Requirements

• Experience: 7+ years in senior social media leadership (Head of Social/Director) within sports, media, or high-engagement consumer brands.
• Social Mastery: A proven track record of growing audiences and driving viral moments across all major platforms.
• Leadership: Experience scaling teams and managing workflows in high-pressure, deadline-driven environments.
• Technical Literacy: Expert knowledge of social suites (Sprout Social, Hootsuite), listening tools (Brandwatch), and native analytics.
• Strategic Mindset: An analytical approach balanced with an intuitive “feel” for fan emotion and rugby culture.
• Industry Knowledge: A genuine passion for elite team sports and a deep understanding of the South African fan landscape.
• Communication: Elite briefing skills and the ability to present complex digital strategies to executive stakeholders.
• Education: Degree in Marketing, Digital Media, or equivalent industry experience.

Qualifications

No formal qualifications mentioned.

About the Role

The Sharks are seeking an experienced Head of Digital to lead their social media strategy and drive engagement across all platforms. As a key member of the team, you will be responsible for developing and executing comprehensive social roadmaps, leading daily decision-making on content creation and posting schedules, and mentoring a high-output social team.

Key Responsibilities

• Social Strategy & Growth: Own the comprehensive social roadmap aligned with rugby seasons and fan behavior.
• Tactical Execution: Lead daily decision-making on storytelling, hooks, and posting schedules to capture peak engagement (match-day, pre/post-match, and off-season).
• Content Optimization: Oversee ideation, A/B testing, and format experimentation (Reels, Stories, Polls) to boost virality and conversions.
• Team Leadership: Mentor and manage a high-output social team, fostering a culture of skill development and elite performance.
• Data & Analytics: Deep-dive into metrics (sentiment, reach, growth) to pivot strategies and report commercial impact to leadership.
• Brand Guardianship: Ensure all digital output aligns with the Sharks brand narrative, acting as the final word on tone and voice.
• Digital Oversight: Provide high-level guidance for Website (UX/SEO) and CRM (segmentation/messaging) to support social amplification.
• Cross-Functional Collaboration: Brief the design and production teams on social-first assets, ensuring all visuals are optimized for performance.

Requirements

• Experience: 7+ years in senior social media leadership (Head of Social/Director) within sports, media, or high-engagement consumer brands.
• Social Mastery: A proven track record of growing audiences and driving viral moments across all major platforms.
• Leadership: Experience scaling teams and managing workflows in high-pressure, deadline-driven environments.
• Technical Literacy: Expert knowledge of social suites (Sprout Social, Hootsuite), listening tools (Brandwatch), and native analytics.
• Strategic Mindset: An analytical approach balanced with an intuitive “feel” for fan emotion and rugby culture.
• Industry Knowledge: A genuine passion for elite team sports and a deep understanding of the South African fan landscape.
• Communication: Elite briefing skills and the ability to present complex digital strategies to executive stakeholders.
• Education: Degree in Marketing, Digital Media, or equivalent industry experience.

Salary & Benefits

Competitive salary based on experience (salary can potentially be more based on experience/skills)

About the Role

The Durban-based professional rugby union team is seeking an experienced Head of Digital to lead their social media strategy and execution, focusing on maximizing reach, engagement, and fan loyalty.

Key Responsibilities

• Social Strategy & Growth: Own the comprehensive social roadmap aligned with rugby seasons and fan behavior. Drive platform-specific tactics for TikTok, Instagram, X, and YouTube.
• Tactical Execution: Lead daily decision-making on storytelling, hooks, and posting schedules to capture peak engagement (match-day, pre/post-match, and off-season).
• Content Optimization: Oversee ideation, A/B testing, and format experimentation (Reels, Stories, Polls) to boost virality and conversions.
• Team Leadership: Mentor and manage a high-output social team, fostering a culture of skill development and elite performance.
• Data & Analytics: Deep-dive into metrics (sentiment, reach, growth) to pivot strategies and report commercial impact to leadership.
• Brand Guardianship: Ensure all digital output aligns with the Sharks brand narrative, acting as the final word on tone and voice.
• Digital Oversight: Provide high-level guidance for Website (UX/SEO) and CRM (segmentation/messaging) to support social amplification.
• Cross-Functional Collaboration: Brief the design and production teams on social-first assets, ensuring all visuals are optimized for performance.

Requirements

• Experience: 7+ years in senior social media leadership (Head of Social/Director) within sports, media, or high-engagement consumer brands.
• Social Mastery: A proven track record of growing audiences and driving viral moments across all major platforms.
• Leadership: Experience scaling teams and managing workflows in high-pressure, deadline-driven environments.
• Technical Literacy: Expert knowledge of social suites (Sprout Social, Hootsuite), listening tools (Brandwatch), and native analytics.
• Strategic Mindset: An analytical approach balanced with an intuitive “feel” for fan emotion and rugby culture.
• Industry Knowledge: A genuine passion for elite team sports and a deep understanding of the South African fan landscape.
• Communication: Elite briefing skills and the ability to present complex digital strategies to executive stakeholders.
• Education: Degree in Marketing, Digital Media, or equivalent industry experience.

Qualifications

No specific qualifications mentioned.

Salary & Benefits

Competitive salary based on experience (salary can potentially be more based on experience/skills).

About the Role

The Sharks Rugby Union team is seeking an experienced Head of Digital to lead their social media strategy and drive engagement with fans. As a key member of the team, you will be responsible for developing and implementing comprehensive social plans that align with the rugby season and fan behavior.

Key Responsibilities

• Social Strategy & Growth: Own the comprehensive social roadmap aligned with rugby seasons and fan behavior.
• Tactical Execution: Lead daily decision-making on storytelling, hooks, and posting schedules to capture peak engagement (match-day, pre/post-match, and off-season).
• Content Optimization: Oversee ideation, A/B testing, and format experimentation (Reels, Stories, Polls) to boost virality and conversions.
• Team Leadership: Mentor and manage a high-output social team, fostering a culture of skill development and elite performance.
• Data & Analytics: Deep-dive into metrics (sentiment, reach, growth) to pivot strategies and report commercial impact to leadership.
• Brand Guardianship: Ensure all digital output aligns with the Sharks brand narrative, acting as the final word on tone and voice.
• Digital Oversight: Provide high-level guidance for Website (UX/SEO) and CRM (segmentation/messaging) to support social amplification.
• Cross-Functional Collaboration: Brief the design and production teams on social-first assets, ensuring all visuals are optimized for performance.

Requirements

• Experience: 7+ years in senior social media leadership (Head of Social/Director) within sports, media, or high-engagement consumer brands.
• Social Mastery: A proven track record of growing audiences and driving viral moments across all major platforms.
• Leadership: Experience scaling teams and managing workflows in high-pressure, deadline-driven environments.
• Technical Literacy: Expert knowledge of social suites (Sprout Social, Hootsuite), listening tools (Brandwatch), and native analytics.
• Strategic Mindset: An analytical approach balanced with an intuitive “feel” for fan emotion and rugby culture.
• Industry Knowledge: A genuine passion for elite team sports and a deep understanding of the South African fan landscape.
• Communication: Elite briefing skills and the ability to present complex digital strategies to executive stakeholders.
• Education: Degree in Marketing, Digital Media, or equivalent industry experience.

Salary & Benefits

Competitive salary based on experience (salary can potentially be more based on experience/skills)

About the Role

The Durban-based professional rugby union team is seeking an experienced Head of Digital to lead their social media strategy and drive fan engagement. As a key member of the team, you will be responsible for maximizing reach, sentiment, and loyalty across all major platforms.

Key Responsibilities

• Social Strategy & Growth: Own the comprehensive social roadmap aligned with rugby seasons and fan behavior.
• Tactical Execution: Lead daily decision-making on storytelling, hooks, and posting schedules to capture peak engagement (match-day, pre/post-match, and off-season).
• Content Optimization: Oversee ideation, A/B testing, and format experimentation (Reels, Stories, Polls) to boost virality and conversions.
• Team Leadership: Mentor and manage a high-output social team, fostering a culture of skill development and elite performance.
• Data & Analytics: Deep-dive into metrics (sentiment, reach, growth) to pivot strategies and report commercial impact to leadership.
• Brand Guardianship: Ensure all digital output aligns with the Sharks brand narrative, acting as the final word on tone and voice.
• Digital Oversight: Provide high-level guidance for Website (UX/SEO) and CRM (segmentation/messaging) to support social amplification.
• Cross-Functional Collaboration: Brief the design and production teams on social-first assets, ensuring all visuals are optimized for performance.

Requirements

• Experience: 7+ years in senior social media leadership (Head of Social/Director) within sports, media, or high-engagement consumer brands.
• Social Mastery: A proven track record of growing audiences and driving viral moments across all major platforms.
• Leadership: Experience scaling teams and managing workflows in high-pressure, deadline-driven environments.
• Technical Literacy: Expert knowledge of social suites (Sprout Social, Hootsuite), listening tools (Brandwatch), and native analytics.
• Strategic Mindset: An analytical approach balanced with an intuitive “feel” for fan emotion and rugby culture.
• Industry Knowledge: A genuine passion for elite team sports and a deep understanding of the South African fan landscape.
• Communication: Elite briefing skills and the ability to present complex digital strategies to executive stakeholders.
• Education: Degree in Marketing, Digital Media, or equivalent industry experience.

Qualifications

No qualifications mentioned.

Salary & Benefits

Competitive salary based on experience (salary can potentially be more based on experience/skills).