The CEO will be responsible for full P&L ownership, leading the company across commercial, operational, and strategic functions with a strong focus on sales performance, customer acquisition, and brand growth. This is a high-impact role reporting to the Board.

Key Responsibilities:

• Develop and implement robust sales and marketing strategies for local and export markets.

• Drive revenue growth, key account development, and market expansion.

• Oversee day-to-day operations including production, supply chain, quality, and logistics.

• Ensure financial performance through effective budgeting, forecasting, and margin control.

• Lead and mentor senior leadership and build a high-performance culture.

• Uphold governance and compliance with industry standards and regulations.

Candidate Profile:

• Proven track record in senior leadership within FMCG, food manufacturing, or related sectors.

• Strong commercial background with experience in scaling revenue and building brands.

• Skilled in operational oversight and cross-functional leadership.

• Strategic thinker with solid financial acumen and a hands-on execution style.

• Collaborative, results-oriented, and inspiring leader.

Qualifications:

• Bachelors degree in Business, Marketing, or related field.

• MBA or equivalent postgraduate qualification preferred.

• Minimum 10 years of senior leadership experience in sales-led organizations.