East London: Marketing and Event Coordinator

About the Role

We are seeking a highly skilled Marketing and Event Coordinator to join our team in East London. The ideal candidate will have a strong background in marketing management, excellent communication skills, and experience in the hospitality industry. This role involves developing comprehensive marketing campaigns, managing social media presence, conducting market research, and analyzing data to refine marketing approaches.

Key Responsibilities

• Developing comprehensive marketing and branding campaigns
• Overseeing the company’s presence on social media platforms like Facebook, Instagram, LinkedIn, and Twitter
• Conducting in-depth market research to inform strategies
• Managing the marketing budget to maximize return on investment (ROI)
• Analyzing data from campaigns and social media engagement to refine marketing approaches
• Data analysis: Uses tools like Google Analytics and Microsoft Excel to understand and evaluate market trends, customer behaviours, and campaign performance
• Content creation and management: Develops compelling and relevant content tailored to different stages of the customer journey
• Digital marketing expertise: Has a strong grasp of various paid and unpaid digital marketing channels including social media marketing, email marketing, search engine optimization (SEO), content marketing, and more
• Strategic planning: Conducts thorough market research, analyzes competitors, and develops marketing strategies that align with business goals
• Budget management: Is proficient in allocating and managing budgets across campaigns and channels to maximize ROI while ensuring cost-effectiveness
• Technical skills: Is familiar with marketing automation tools, content management platforms, and basic HTML/CSS for managing digital marketing initiatives and websites

Requirements

• Bachelor’s degree in marketing, business administration, or a related field or equivalent experience or training
• Demonstrable expertise in marketing management (for example, through successful campaigns or a strong digital presence)
• Solid knowledge of Google Analytics, Google AdWords campaigns, and SEO/SEM strategies
• Competency in marketing automation technology
• Excellent oral and written communication skills
• Relevant experience in the hospitality industry

Qualifications

• Formal education/certifications (Bachelor’s degree in marketing, business administration, or a related field)

Salary & Benefits

• Salary: [Salary amount] per annum
• Benefits: [Benefits package]

Note: Since the original job description did not mention salary and benefits, I left those sections blank. If you provide the actual information, I can fill it in accordingly.