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Franschhoek: Executive Marketing & Estate Sales Director – Franschhoek posted by HotelJobs

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Job Description

About the Role

We are seeking an experienced Executive Marketing & Estate Sales Director to drive revenue growth for our Historic Wine Estate in Franschhoek. The successful candidate will lead the development and implementation of effective sales strategies for wine products and offers, while driving occupancy, revenue growth, and brand positioning across all estate offerings.

Key Responsibilities

  • Refine positioning of the estate within the Western Cape luxury / tourism / events landscape
  • Give strategic guidance into property development
  • Align marketing strategy with occupancy and revenue targets
  • Define clear customer segments (corporate retreats, tourism operators, high-net-worth guests, etc.)
  • Drive brand consistency across digital, print, partnerships, and on-site experience
  • Oversee content, campaigns, PR, and brand storytelling
  • Build and maintain relationships with corporate event agencies, tour operators, luxury travel advisors, hospitality networks, strategic local and international partners, influencers, and lifestyle market professionals
  • Proactively pursue new commercial opportunities
  • Personally engage in high-level negotiations
  • Identify and convert key accounts
  • Take responsibility for estate-related revenue growth
  • Build sales forecasting models
  • Track and manage booking pipeline
  • Implement CRM or sales tracking systems if required
  • Work closely with operations to ensure alignment between marketing and delivery
  • Ensure the brand remains aspirational and distinctive
  • Develop campaign concepts tied to estate seasons/events
  • Oversee visual identity, tone, and guest journey alignment

Requirements

  • Grade 12
  • A formal qualification
  • At least 10+ years senior marketing and/or commercial leadership experience
  • Sales Experience
  • Proven ability to drive revenue growth
  • Strong hospitality / tourism / estate / luxury brand / wine experience required
  • A natural relationship builder and dealmaker
  • Strong manager and leader of people
  • Ability to build a network
  • Commercially astute and numbers-driven
  • Highly organised and execution-focused
  • Creative thinker with strategic depth
  • Comfortable being highly visible and client-facing

Salary & Benefits

Not mentioned

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How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Other IT/Computer Jobs in Western Cape

The Western Cape, situated on the south coast of South Africa, is home to a thriving IT industry that offers a diverse range of career opportunities for professionals with expertise in various fields.

The job market in the Western Cape is highly competitive, with many major companies and startups operating in the region. The province’s strategic location, combined with its well-developed infrastructure, makes it an attractive hub for businesses looking to establish themselves in Africa. As a result, there is a high demand for skilled IT professionals who can support the growth of these companies.

The average salary ranges for IT professionals in the Western Cape are as follows: software engineers and developers can expect to earn between R800 000 to R1 200 000 per annum; data scientists and analysts can range from R600 000 to R900 000; cybersecurity specialists can earn anywhere from R500 000 to R800 000; and IT project managers can command salaries ranging from R400 000 to R700 000. These figures are based on industry standards and may vary depending on factors such as experience, qualifications, and company size.

To succeed in an IT career in the Western Cape, professionals need to possess a range of key skills, including programming languages (Java, Python, C++), data structures and algorithms, software development methodologies, cloud computing (AWS, Azure, Google Cloud), cybersecurity principles, and excellent communication skills. Additionally, knowledge of industry-specific tools and technologies, such as SAP or Oracle, can be highly valued.

Several major companies and industries are actively hiring IT professionals in the Western Cape. For example, tech giants like IBM and Dell have a strong presence in the region, while financial institutions such as Standard Bank and First National Bank also have significant IT departments. The automotive industry is another major sector that employs IT professionals, with companies like Toyota and Volkswagen having operations in the province.

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Career growth opportunities are plentiful for IT professionals in the Western Cape, with many companies offering training and development programs to help employees upskill and reskill. With experience, professionals can move into senior roles such as technical lead or manager, or transition into related fields like business analysis or consulting. The region’s entrepreneurial spirit also makes it an ideal location for startups, providing opportunities for IT professionals to launch their own businesses or join innovative companies that are shaping the future of technology.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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