Job Description
About the Role
A South African-based education and skills development entity is seeking a Marketing Manager to drive measurable demand generation, lead pipeline growth, and brand positioning across its five revenue streams (SETA, B-BBEE, Government, FDI/PPP, and professional services). This role owns the digital marketing engine, brand architecture, event coordination, and cross-BU marketing alignment, with a specific focus on the skills development, education, and public-sector landscape in South Africa.
Key Responsibilities
- Design and execute quarterly digital marketing campaigns (LinkedIn, paid media, SEO, email) targeting SETAs, government departments, corporate SD buyers and FDI/DFI funders
- Own the Group’s digital presence including the PEH website, academy microsites, and LinkedIn company pages ensuring content is current, on-brand, and commercially relevant
- Deliver ?30 marketing-qualified leads per quarter into the CRM pipeline with full tracking, attribution, and stage progression data
- Build and maintain a content marketing engine: case studies, impact reports, sector briefings, and thought leadership articles aligned to the Group’s investment-enablement narrative
- Coordinate employer outreach campaigns in partnership with BU BDMs to drive inbound leads across all five revenue streams
- Implement AI and automation tools to scale content production, campaign execution, and reporting efficiency
- Own website conversion optimisation: optimise all websites for lead conversion (landing pages, CTAs, forms, analytics, A/B testing) and track/improve conversion rates monthly
Requirements
- Education Minimum:
- Bachelor’s degree in Marketing, Communications, Business or related field
- Education Preferred:
- Postgraduate qualification in Marketing or Digital Marketing; CIM or IMM certification advantageous
- Experience Minimum:
- 5+ years in a marketing role with demonstrated demand generation and campaign management track record
- Experience Preferred:
- Experience in the skills development, education, SETA, public sector or professional services sector in South Africa
- Exposure to B2B marketing and government/funder audiences
Qualifications
No formal qualifications mentioned.
Salary & Benefits
Salary information not provided.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Education/Training Jobs in Gauteng
In Gauteng, South Africa, the education and training sector is a vibrant industry that offers various opportunities for professionals looking to make a meaningful impact. Typically, job seekers in this field can expect to find roles in schools, universities, vocational training institutions, and corporate training departments. Generally, these roles involve designing, delivering, and evaluating educational programs and services.
When it comes to salaries, education and training professionals in Gauteng typically earn broad ranges that vary depending on factors like experience, company size, and industry sector. Broadly speaking, salaries can range from R400 000 to R800 000 per annum for entry-level positions, with more senior roles potentially commanding higher salaries up to R1,5 million or more. However, it’s essential to note that actual salaries can differ significantly depending on the specific employer, location, and industry.
Common skills required for education and training professionals in Gauteng include communication and interpersonal skills, the ability to design and deliver engaging educational content, technical expertise in areas like instructional design, learning management systems, or educational technology. Other essential skills often include project management, coaching, and adult learning principles. Proficiency in English, Afrikaans, or other official languages is also highly valued, depending on the specific role.
The education and training sector is a diverse field that employs professionals across various industries, including financial services, technology, manufacturing, healthcare, and more. In Gauteng, these roles are often found in corporate training departments, schools, universities, vocational training institutions, and government agencies. The financial services sector, for instance, frequently requires educators to develop training programs for employees, while the technology industry may hire trainers to educate staff on new software or systems.
For those interested in pursuing a career in education and training, there are numerous opportunities for development and advancement. Typically, professionals in this field can move into leadership roles, such as program managers, department heads, or even directors of training. Others may opt for specialized fields like instructional design, educational technology, or learning and development. With experience, it’s common for educators to transition into roles that leverage their expertise in adult learning principles, coaching, or mentoring.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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