Midrand: Digital Marketing Specialist posted by Primeserv Denverdraft

• Assist Corporate Marketing and other various stakeholders in the management of the Client’s South African website – across all BU’s:
  • customization of creative, as/when required.
  • ensuring all SKU are published on time and updated when required.
  • manage banners across all BU’s to ensure product visibility and awareness.
  • ensure ticketing systems are utilised for all web-related tasks and that such tasks are managed and closed timeously.
  • manage strategy with a goal to increase traffic to the Client’s website.
  • collaborate with Product Managers, Sales and Marketing Managers to enhance Search Engine Optimisation on website.
  • collaborate with Sales to ensure independent customers’ and distributor list remains regularly updated.
  • aspire to make the Client a leading subsidiary in web content management and provision of such content to its customers through procured content syndication tools.
  • comply with Global standards on all online content, including monitoring the compliance of customer websites.
  • compiling monthly reports and analysis / optimisations pertaining to the above, or as requested by HQ, RHQ and FSE’s.

Retail Content Management

• Align with and guide Sales team to ensure their product SKU are listed on retailer websites accurately and on time.
• Syndicate content to retailers via procured content syndication tools.
• Collaborate with Sales to actively seek cooperative digital opportunities on retailer websites and channels for the Client’s brand and products.
• Ensure that the Client is present with a visibility strategy on retailer websites in accordance with Sales and Marketing Managers.
• Assist Sales in providing retailers with attractive images for the Client’s products listed.

Digital Marketing Management

• Prepare Digital strategy for all NPI’s across all the Client’s BU’s and owned platforms.
• Optimise digital media plans with Marketing Managers – setting KPI’s, content management and production, reporting.
• Track performance on a weekly basis and redirect investment where required to achieve goals.
• Utilise agencies to support NPI’s with creative contents and social plans / calendars.
• Apply Global digital strategy and identify suitable online marketing methods in line with Global best practice for the Client.
• Ensure that online campaigns are executed and adhere to the Client’s BI and campaign strategy.
• Brief and obtain proposals from agencies.
• Evaluate proposals and costs.
• Approve / supply creative and campaign strategy.
• Monitor and measure online campaigns.
• Post campaign reporting.
• Daily management of the Client’s SNS platforms.
• Management of outsourced vendors.
• Development of SNS strategy, aligned with HQ.
• Management of SNS Plan, aligned with HQ.
• Management of SNS KPI’s, aligned with HQ.
• Management of online campaign budgets.

Operational management:

• Monthly management and updating of digital marketing budget and plans – per BU.
• Uploading plans per BU, CE’s, PO’s, invoices, vouchers, process payment once proof of work received.
• Develop briefs for digital agencies and web administration services.
• Project management of all digital marketing activities for the Client.

Required Experience

• Full understanding of web development processes.
• Digital marketing workflows and campaigns.
• Market analysis and trends.
• Hands on experience managing Google Search, Display, Shopping and Pmax campaigns.
• Understanding of product feeds (Merchant Centre).
• Meta Blueprint familiarity.
• Experience running conversion optimized campaigns for retail/e-commerce.
• Working Knowledge of e-commerce tracking, ROAS and conversion optimization.
• Experience in Tech, FMCG or retail driven environments.
• Strong understanding of the South African digital media landscape.

Required Competencies

• Digital strategy, content management, campaign analytics / insights reporting, ROI analysis.
• Solid interpersonal and communication skills.
• Project management skills.
• Strong presentation and writing skills.
• Results oriented and self-motivated.
• Strategic thinker and creative marketer.
• Attention to detail.
• Ability to work well under pressure and within tight deadlines.
• Ability to multi-task on a number of various tasks at hand.

Required Education

• Relevant Degree / Diploma in Marketing or similar
• 1-5 years’ experience
• Google Ads Search Certification
• Google Ads Display Certification
• Google Ads Video Certification (or in progress)
• Google Analytics GA4 Certification

Preferred but not mandatory:

• Google Ads Measurement Certification
• Basic CRO knowledge (landing page optimization, A/B testing familiarity)
• Retail calendar experience
• TikTok Ads Experience

Required Technical Skill

• HTML
• SEO
• SEM
• CMS
• Web Analytics (Adobe Omniture / Google Analytics)
• SNS (Facebook, Twitter, YouTube)
• Adobe Creative Suite
• Microsoft Office Suite (Outlook, Excel, PowerPoint, Word)

 
Please note:
Should you note meet the minimum requirements or hear from us within 14 days from date of advertising, please accept your application as being unsuccessful.