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Sandton: Retail Brand Manager posted by Pepkor Lifestyle

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Job Description

About the Role

We are seeking a highly skilled Retail Brand Manager to lead our marketing efforts and drive business growth. As a strategic brand builder with a deep understanding of the retail and tech landscape, you will be responsible for developing and implementing innovative marketing strategies that elevate our brand presence and drive customer engagement.

Key Responsibilities

  • Develop and implement forward-thinking brand marketing strategies to strengthen Pepkor Lifestyle’s positioning in the market and drive sales.
  • Ensure brand consistency across all customer touchpoints, including digital, in-store, and external communications.
  • Leverage data and insights to understand market trends, customer behavior, and competitor activity, adapting strategies accordingly.
  • Create and manage compelling brand campaigns across digital, social media, in-store promotions, and traditional marketing channels.
  • Execute high-impact digital marketing campaigns with a proven track record of driving engagement, traffic, and conversions.
  • Collaborate with cross-functional teams, including product, sales, e-commerce, and retail operations, to ensure an aligned customer experience.
  • Maximize brand visibility through partnerships, sponsorships, influencer collaborations, and PR initiatives.
  • Optimize marketing budgets, ensuring cost-effective, high-impact brand initiatives.
  • Stay ahead of industry trends, embracing new marketing technologies and creative approaches to keep our brands at the forefront of innovation.

Requirements

  • A Bachelor’s degree in Marketing, Business, or a related field.
  • 5 years of experience in brand management and/or marketing, preferably in retail, consumer electronics, or e-commerce.
  • Strong strategic thinking and an analytical mindset, with the ability to interpret data and translate insights into action.
  • Proven ability to develop and project manage effective digital marketing campaigns, including various channels and websites.
  • Creative and storytelling abilities to craft compelling brand narratives that resonate with customers.
  • Excellent communication, leadership, and collaboration skills to work across teams and influence stakeholders.
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Salary & Benefits

Competitive salary and benefits package.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Retail / wholesale Jobs in North Johannesburg

In North Johannesburg, the retail and wholesale sector is a significant contributor to the local economy, with many businesses employing a diverse range of professionals to manage their day-to-day operations. Typically, these roles involve working in fast-paced environments, managing inventory, handling customer transactions, and maintaining high levels of product knowledge. Generally, this field offers a dynamic and varied work experience for those who are interested in retail or wholesale management.

Salaries in the retail and wholesale sector can vary significantly depending on factors such as level of experience, company size, industry sector, and specific job requirements. Broadly speaking, salaries typically range from R200 000 to R800 000 per annum for entry-level positions, with more experienced professionals earning upwards of R1 million. However, these figures are subject to variation, and actual salaries may be higher or lower depending on individual circumstances.

Common skills required for roles in retail and wholesale include excellent communication and interpersonal skills, the ability to work effectively under pressure, strong attention to detail, basic mathematical skills, knowledge of inventory management systems, proficiency in Microsoft Office software, and an understanding of product knowledge. Often, companies also look for employees with experience in customer service or sales, as well as those who possess a valid driver’s license and are willing to work flexible hours.

The retail and wholesale sector employs professionals across various industry sectors, including financial services, technology, manufacturing, and e-commerce. In North Johannesburg, many businesses operate within these sectors, providing opportunities for job seekers with relevant skills and experience.

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In terms of career development, the retail and wholesale sector offers a range of opportunities for advancement and professional growth. Common career progression paths include moving into management roles, taking on specialist responsibilities such as inventory control or customer service management, or transitioning into related fields such as sales or marketing. Typically, employees who demonstrate strong leadership skills, adaptability, and a commitment to ongoing learning and development can expect to advance their careers within the sector.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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