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South Africa: Technical Digital Copywriter (Travel & Touring) – Ct I Jhb (Hybrid) posted by HotelJobs

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Job Description

About the Role

Inbound DMC is seeking a skilled Technical Digital Copywriter who can translate complex concepts into clear; engaging and accessible digital content that drives measurable performance. This role sits at the intersection of content; SEO and performance marketing ; with a focus on producing conversion-led copy across digital channels to support B2C lead generation with a long sales cycle.

Key Responsibilities

  • Content Creation & Optimisation: Write and edit high-performing digital content across websites, landing pages, and marketing channels
  • Develop SEO-driven long-form content, content hubs, and landing pages
  • Create conversion-focused copy for paid media, including PPC and paid social
  • Produce lifecycle content including email campaigns and lead nurture journey
  • Optimise content using data insights to improve engagement, rankings, and conversion
  • Refresh and enhance existing content to drive continuous performance improvement
  • Support A/B testing and messaging experimentation across channels
  • Translate complex product and platform functionality into clear, user-focused messaging

Requirements

  • Bachelor’s degree in technical copywriting or related performance marketing degree
  • Experience: At least 5+ years proven experience in digital copywriting or content roles within performance marketing environments
  • Proven track record across SEO, paid media, and lifecycle marketing
  • Experience working with premium or luxury brands preferred

Qualifications

  • No qualifications mentioned.

Salary & Benefits

No salary information is available.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Other IT/Computer Jobs in South Africa

In South Africa, the IT and computer industry is a significant contributor to the country’s economy, with a diverse range of job opportunities available across various sectors. Typically, these roles involve working with technology to drive business growth, improve efficiency, and enhance customer experience. Generally, careers in this field require a strong understanding of technical concepts and a willingness to adapt to changing technologies.

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When it comes to salary expectations, it’s common for IT and computer professionals in South Africa to earn broad ranges that can vary significantly depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may offer salaries between R400 000 and R600 000 per annum, while more senior roles can command higher figures, often ranging from R800 000 to R2 million or more, depending on the specific requirements of the job.

Common skills for IT and computer professionals in South Africa typically include proficiency in programming languages such as Java, Python, or C++, as well as experience with operating systems like Windows, Linux, or macOS. Data analysis and visualisation tools like Tableau, Power BI, or D3.js are also often required, particularly in roles involving data science or business intelligence. Additionally, IT professionals should be familiar with cloud computing platforms like AWS, Azure, or Google Cloud, as well as cybersecurity principles to protect against threats. Other essential skills may include project management, collaboration tools like Slack or Trello, and a solid understanding of database management systems.

Industries that commonly employ IT and computer professionals in South Africa include the financial services sector, technology industry, manufacturing sector, and public sector organisations. These sectors often require specialists to design, implement, and maintain complex technological systems, ensuring they operate efficiently and securely.

Career development opportunities for IT and computer professionals in South Africa are diverse and varied. Typically, entry-level roles provide a solid foundation for progression into mid-tier positions, where professionals can take on more senior responsibilities and develop their technical expertise. With experience, it’s common to move into leadership roles or transition into related fields like data science, artificial intelligence, or cybersecurity. Many companies also offer opportunities for training, certification, and continuing education to support the ongoing development of their employees’ skills and knowledge.

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This information provides general career guidance. Actual salaries and requirements vary by employer.



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