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Western Cape: BRAND MANAGER to be based in Parow Industria, Cape Town posted by MINT KULCA

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Job Description

About the Role

As a Brand Manager at Mint Kulca, you will be responsible for developing and executing marketing strategies that drive sales growth and ROI. You will work closely with various stakeholders to ensure alignment with business priorities and commercial outcomes.

Key Responsibilities

  • Translating brand strategy into clear, actionable marketing plans
  • Defining campaign frameworks, messaging pillars, and channel approach
  • Aligning marketing strategy with sales targets, stock priorities, and retail objectives
  • Continuously refining strategy based on performance and insights
  • Managing all external agencies, including digital marketing agencies, SEO partners, paid media agencies, creative/design agencies
  • Overseeing the agency responsible for Comfort Solutions’ marketing strategy, ensuring alignment with overall brand positioning
  • Holding agencies accountable to delivery timelines, quality of output, measurable performance
  • Leading planning and rollout of marketing campaigns across all brands
  • Ensuring seamless execution across in-store, website and e-commerce, paid media, social and content channels
  • Managing day-to-day coordination of marketing activities, maintaining campaign calendars and timelines
  • Coordinating production of marketing assets and materials
  • Creating and capturing content in-store to support social media and real-time marketing needs
  • Visiting stores regularly to understand customer profiles, regional nuances, and sales dynamics
  • Identifying and acting on local marketing opportunities
  • Working closely with store teams to support their specific marketing needs

Requirements

A relevant degree or diploma in marketing, brand management, or a related field, WITH a minimum of 4 years’ experience in brand, marketing, or retail marketing.

Qualifications

No formal qualifications are required for this role.

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How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Other Sales/Marketing Jobs in Western Cape

In the Western Cape region of South Africa, the sales and marketing industry is dynamic and growing, driven by a thriving economy and increasing demand for products and services. Typically, roles in this field require a strong understanding of business principles, excellent communication skills, and the ability to work effectively with diverse stakeholders.

Generally, salaries for sales and marketing professionals in Western Cape can vary widely depending on factors such as experience, company size, and industry sector. For entry-level positions, broad salary ranges might include R300 000 – R500 000 per annum, while more senior roles could command salaries ranging from R600 000 – R1 million or more. However, it’s essential to note that these are general estimates, and actual salaries may differ significantly depending on individual circumstances.

Common skills for sales and marketing professionals in Western Cape typically include strong communication and interpersonal skills, a solid understanding of market trends and consumer behavior, and proficiency in digital marketing tools and platforms. Additionally, candidates often need to be adaptable, resourceful, and able to work effectively under pressure. Other important skills may include data analysis, project management, and strategic thinking.

The sales and marketing industry is prevalent across various sectors, including financial services sector, technology industry, manufacturing sector, and more. Companies in these industries often require sales and marketing professionals with expertise in digital marketing, product development, and customer engagement.

For career development, a common progression path for sales and marketing professionals is to move from entry-level roles into senior positions, such as team leader or manager. With experience, candidates can also transition into specialist roles, such as brand management or digital marketing strategy. Furthermore, with ongoing education and training, sales and marketing professionals can stay up-to-date with the latest industry trends and technologies, positioning themselves for continued growth and advancement in their careers.

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This information provides general career guidance. Actual salaries and requirements vary by employer.



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