Job Description
About the Role
A well-established and growing animal feed manufacturing business in Bethlehem/Vrede, Free State is seeking an experienced Sales and Marketing Manager to lead brand strategy, marketing execution, and regional field sales performance across the ruminant and monogastric sectors. The ideal candidate will be a strategic thinker with strong technical insight and compelling market execution skills to drive sustainable business growth.
Key Responsibilities
- Lead, coach, and manage a team of field-based sales agents across multiple regions.
- Set, track, and achieve sales performance targets, including volume growth, market penetration, and customer acquisition.
- Conduct regular field visits, performance reviews, and one-on-one coaching with sales agents.
- Review and approve weekly and monthly sales reports, ensuring accuracy and strategic alignment.
- Drive the identification of new business opportunities, strategic accounts, and regional growth priorities.
- Ensure consistent messaging, pricing alignment, and brand positioning across all sales activities.
- Develop and execute a comprehensive sales and marketing strategy aligned with business objectives.
- Oversee product branding, packaging, launches, and marketing campaigns to support sales performance.
- Support high-level customer engagements and manage escalated client matters when required.
- Represent the business at farmer days, trade shows, industry events, and stakeholder engagements.
- Build strong strategic partnerships with key industry players and influencers.
- Collaborate with Technical, Operations, and Procurement teams on supply planning, forecasting, and customer demand.
- Provide ongoing technical and product training to sales agents and key customers.
- Lead internal training initiatives to ensure that teams remain informed on industry trends and sales best practices.
- Manage the sales and marketing budget, including return-on-marketing investment.
- Deliver monthly management reports with insights, progress tracking, and strategic recommendations.
- Analyse market data, customer behaviour, and competitor activity to inform decision-making.
Requirements
- BSc (Agric) Animal Science or a similar agricultural qualification
- In-depth understanding of animal nutrition and the animal feed industry
- Minimum of 5 years experience in a marketing or sales leadership role, preferably within agriculture or animal feed
- Proven experience managing, motivating, and developing sales teams
- Proficiency in MS Office (Excel, Word, and PowerPoint)
- Fluency in Afrikaans and English
Qualifications
No specific qualifications mentioned.
Salary & Benefits
Salary details not specified.
How to Apply
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