Cape Town City Centre: Social Media Strategist

About the Role

We are seeking a highly skilled Social Media Strategist to join our team in Cape Town City Centre. As a key member of our marketing division, you will be responsible for developing and executing a comprehensive social media strategy that aligns with our brand goals and company-wide objectives.

Key Responsibilities

• Building a strategy based on our existing brand and company-wide goals
• Planning, developing and implementing content strategy
• Strong skills in content planning and campaign management to coordinate with other marketing divisions
• Expertise in brand storytelling and the ability to craft compelling, on-brand narratives across social platforms
• Working with the Head of Digital and Brand Manager on sales tactics across social media
• Working hand in hand with multiple stakeholders to get press releases, company news and business initiatives and report on activity
• Overseeing and mentoring Community Engagement Coordinator to ensure Social Media strategy is executed accurately and efficiently
• Creating and overseeing content creation while working closely with copywriters, videographers, and designers
• Compiling monthly/weekly/daily content calendar for (but not limited to) Facebook, Instagram, TikTok, LinkedIn and X
• Briefing content requirements into the studio to meet required campaign objectives
• Incentivising and increasing user-generated content through interesting competitions, giveaways or brand partnerships
• Budget management (for influencers and competitions giveaways)
• Setting metrics and targets alongside the Head of Digital in order to measure results and meet KPIs
• Proficiency in social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics)
• Performance tracking, technical integration and reporting on various metrics across the funnel
• Strong analytical skills to track and interpret KPIs such as engagement, reach, conversions, and follower growth
• Ability to create detailed reports on social media performance, ROI, and trends, with actionable insights
• Keeping a close eye on trends and the ability to adapt quickly to emerging social media trends and platform updates
• Understanding of paid social strategies and ability to work with the paid media team to optimise ad performance
• Deep understanding of the company’s brand identity, tone of voice, and values, and ability to maintain these consistently across all social media activities

Requirements

• 4 years work experience as a Social Media Manager (E-commerce experience advantageous)
• Proven experience working with influencers
• Proficient with Sprout Social, Google Analytics or similar social media management and analytics tools
• Strong organisational skills and ability to manage multiple projects and deadlines simultaneously in a fast-paced environment
• Proficient in using project management tools (e.g., Asana) to coordinate cross-functional efforts and team activities
• Ability to work in a high-pressure environment
• Excellent abilities in; effective communication, copywriting, and analysis skills

Qualifications

• BA/BS in marketing, communications, or a related field