Job Description
About the Role
Tsogo Sun Digital is seeking a skilled Copywriter to create compelling digital content across various channels, including CRM, campaigns, landing pages, social media, and customer communications. The ideal candidate will have a strong background in writing short- and long-form copy that drives action, while also being adaptable and able to manage multiple briefs in a fast-paced environment.
Key Responsibilities
- Write engaging short- and long-form copy across CRM, campaigns, landing pages, social media, web, banners, and promotional content.
- Translate briefs into clear, on-brand, commercially effective messaging tailored to channel, audience, and objective.
- Develop compelling campaign, promotional, and brand copy for sports betting, online casino, and broader digital marketing.
- Produce editorial and blog content that is informative, accessible, and aligned to sports, betting, and gaming topics.
- Use insights, testing, and customer behaviour to refine copy for higher clarity, engagement, click-through, and conversion.
- Craft strong CRM, social, and performance-driven copy for acquisition, retention, and high-impact digital assets.
- Utilize AI tools responsibly for ideation, drafting, and workflow efficiency while maintaining original, high-quality writing.
- Ensure brand consistency, accuracy, compliance, and high standards of grammar, tone, and detail across all copy.
Requirements
- Matric certificate
- Computer literacy (MS Office)
- Strong numeracy skills
- Excellent verbal and written English skills
Qualifications
- Relevant tertiary qualification in Copywriting, Journalism, Communications, Marketing, English, Media, or a related field
- 35 years of experience in copywriting or digital content
- Strong digital writing portfolio
- Proven ability to write across promotional, social, CRM, and editorial formats
- Experience in fast-paced digital or campaign-led environments
- Familiarity with AI tools and using testing or performance insights to refine messaging
Salary & Benefits
Not specified
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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