Job Description
About the Role
We are seeking an experienced Brand Strategy and Product Lead to join our team in Cape Town or Johannesburg. As a key member of our leadership, you will be responsible for revitalizing our legacy assets and accelerating new brands towards market leadership and profitability. This is a high-impact, entrepreneurial role that requires a deep understanding of the modern consumer’s needs and the ability to bridge the gap between manufacturing capabilities and actual market demand.
Key Responsibilities
- Conduct deep-dive research to identify underserved segments within the supplement industry.
- Develop detailed “Ideal Customer Profiles” (ICPs) for each of the three internal brands.
- Analyse competitor landscapes to find opportunities for the legacy brand (rejuvenation) and newer brands (disruption).
- Collaborate with R&D and Manufacturing teams to define product pipelines based on consumer demand.
- Identify “Hero Products” that the target market wants, while ruthlessly cutting products that don’t resonate.
- Translate complex ingredient profiles into consumer-friendly benefits.
- Develop a distinct “Voice of Brand” for each entity.
- Identify the specific emotional and functional triggers that resonate with each target demographic.
- Create high-converting copy and messaging frameworks for web, social, and packaging.
- Run “lean startup” experiments using social media and paid media (Meta, Google, TikTok) to test messaging before full-scale launches.
- Utilize existing customer base for surveys, focus groups, and beta-testing new concepts.
- Analyse performance data to pivot or double down on specific marketing angles.
- Define the strategic purpose of the online presence for each brand: Determine whether digital channels serve primarily to drive physical retail sales (informational/awareness), function as a standalone profitable e-commerce engine (contingent on a winning product/market mix), or operate as a hybrid model.
- Develop and execute comprehensive marketing plans across e-commerce (DTC), social media, and retail channels.
- Manage and coordinate external marketing agencies and internal marketing resources to ensure execution excellence and brand consistency.
- Take full accountability for the growth and profitability of the internal brand portfolio.
- Optimize Customer Acquisition Cost (CAC) and Lifetime Value (LTV) ratios.
- Work with the executive team to set and achieve revenue and margin targets.
- Build the “Recipe” for Opportunity Assessment: Develop a standardized framework to investigate and qualify new product categories or brand extensions.
- Market & Product Validation: Design and lead a testing protocol to validate market demand and product efficacy before heavy capital investment.
- Scalable Roll-Out Strategy: Create a repeatable Go-To-Market (GTM) playbook for launching new initiatives, ensuring a seamless transition from “pilot test” to “full-scale retail and digital distribution.”
- Continuously scout for high-growth trends that align with our manufacturing strengths to keep the internal brand portfolio ahead of market shifts.
Requirements
- 5 Years in Brand Management, Product Marketing, or Growth Marketing (CPG or Supplement experience is a significant plus).
- Analytical Mindset: Comfortable using data to drive decisions; proficiency with Shopify Analytics, Google Analytics, and Ad Managers.
- Experience with social media and paid media (Meta, Google, TikTok).
- Strategic Thinking: Ability to see the “big picture” while being willing to roll up your sleeves for execution.
- Agility: Experience working in a fast-paced environment where you must manage multiple brands with different lifecycles.
- Communication: Exceptional copywriting and presentation skills to align internal stakeholders and external consumers.
Qualifications
No specific qualifications mentioned.
Salary & Benefits
Salary information not provided.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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