Job Description
About the Role
We are seeking a highly capable Digital Marketing Specialist to manage and grow the digital presence of multiple internal brands within a fast-paced retail and e-commerce environment. This is a multi-brand role requiring a strong balance of strategic thinking and execution, driving engagement, traffic, and sales across all digital channels.
Key Responsibilities
- Manage day-to-day digital marketing activities across multiple brands
- Plan, create, schedule, and manage social media content across platforms
- Develop and execute email marketing campaigns, newsletters, and automated journeys
- Create and coordinate digital content and design assets for campaigns
- Manage paid media campaigns across Meta, Google, LinkedIn, TikTok, and other platforms
- Support SEO initiatives including keyword research, on-page optimisation, and content recommendations
- Monitor, analyse, and optimise campaign performance using data and insights
- Track KPIs and compile performance reporting for stakeholders
- Ensure consistent brand messaging across all digital touchpoints
- Collaborate with internal teams to align campaigns with business objectives and promotions
Requirements
- 3–5 years’ experience in digital marketing
- Strong understanding of social media marketing, paid media, SEO, email marketing, and content strategy
- Experience managing multiple brands or accounts simultaneously
- Proficiency in tools such as Google Ads, Meta Business Suite, Google Analytics, Looker Studio, Mailchimp/Klaviyo/HubSpot, Canva, and similar platforms
- Strong copywriting and content creation skills across different platforms
- Ability to work independently and manage multiple priorities
- Strong organisational and time management skills
- Experience in retail, e-commerce, consumer tech, or gaming environments advantageous
Qualifications
No formal education/certifications mentioned.
Salary & Benefits
Salary details not specified.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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