Job Description
About the Role
We are seeking an experienced Senior Marketing Manager to lead lifecycle marketing efforts across multiple channels, drive customer program rollouts, and execute multi-channel campaigns that deliver personalisation and engagement.
Key Responsibilities
- Build and refine end-to-end customer journeys across email, mobile, web, and app channels
- Drive the successful rollout of customer programs onto new digital platforms, ensuring seamless communication and data integration
- Execute multi-channel campaigns with a strong focus on personalisation and engagement
- Work closely with product, tech, and commercial teams to align customer experiences with broader business goals
- Lead experimentation initiatives (A/B and multivariate testing) to continuously improve performance
- Track, analyse, and report on campaign performance, translating insights into actionable improvements
- Turn strategic objectives into structured plans, ensuring high-quality and timely execution
Requirements
- Proven experience in digital marketing, CRM, or customer lifecycle management
- Hands-on experience with marketing automation platforms (e.g. Salesforce Marketing Cloud or similar tools)
- Strong understanding of multi-channel engagement, including mobile and app-based communication
- A track record of managing complex campaigns or onboarding customer programs
- Analytical mindset with confidence in using data to guide decisions
Qualifications
Marketing degree or related qualification
Salary & Benefits
Not specified
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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