Job Description
About the Role
We are looking for a commercially minded content leader to own how Wedded Wonderland converts content, social reach, website traffic and newsletter audiences into commercial outcomes. This is not a traditional content manager or social media manager role.
Key Responsibilities
- Build and lead the content to revenue strategy across web, social, SEO, email and creator channels
- Turn website traffic into enquiries, leads, affiliate clicks, sponsor value and email subscribers
- Turn social reach into owned audience, vendor demand, partnerships and measurable revenue
- Develop commercial content packages for venues, vendors, sponsors, tourism boards, bridal fashion, beauty, jewellery, travel and luxury brands
- Lead content pillars including destination wedding guides, luxury venue features, real weddings, bridal fashion, beauty, jewellery, honeymoon and cultural weddings
- Use AI tools to improve content production, repurposing, briefing, tagging and reporting workflows
- Work with CRM and data teams to capture first party audience data including wedding date, destination, budget, guest count and vendor needs
- Manage freelancers, creators, editors and production partners
- Track performance and make decisions based on revenue, not vanity metrics
Requirements
- 7+ years experience across content, audience growth, social, SEO, media, commerce or partnerships
- Proven experience monetising web, social, newsletter or creator audiences
- Strong understanding of sponsored content, affiliate revenue, lead generation or marketplace monetisation
- Experience building content strategies that drive measurable commercial outcomes
- Strong understanding of Instagram, TikTok, Pinterest, SEO and newsletters
- Ability to work with sales and partnerships teams to package and price content opportunities
- Strong analytics instincts and comfort using data to make decisions
- Experience using AI tools for content production and workflow optimisation
- High taste level and strong brand judgment
- Strong written communication and campaign planning skills
Qualifications
None mentioned.
Salary & Benefits
Salary information not provided.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other IT/Computer Jobs in Western Cape
The Western Cape, situated on the south coast of South Africa, is home to a thriving IT industry that offers a diverse range of career opportunities for professionals with expertise in various fields.
The job market in the Western Cape is highly competitive, with many major companies and startups operating in the region. The province’s strategic location, combined with its well-developed infrastructure, makes it an attractive hub for businesses looking to establish themselves in Africa. As a result, there is a high demand for skilled IT professionals who can support the growth of these companies.
The average salary ranges for IT professionals in the Western Cape are as follows: software engineers and developers can expect to earn between R800 000 to R1 200 000 per annum; data scientists and analysts can range from R600 000 to R900 000; cybersecurity specialists can earn anywhere from R500 000 to R800 000; and IT project managers can command salaries ranging from R400 000 to R700 000. These figures are based on industry standards and may vary depending on factors such as experience, qualifications, and company size.
To succeed in an IT career in the Western Cape, professionals need to possess a range of key skills, including programming languages (Java, Python, C++), data structures and algorithms, software development methodologies, cloud computing (AWS, Azure, Google Cloud), cybersecurity principles, and excellent communication skills. Additionally, knowledge of industry-specific tools and technologies, such as SAP or Oracle, can be highly valued.
Several major companies and industries are actively hiring IT professionals in the Western Cape. For example, tech giants like IBM and Dell have a strong presence in the region, while financial institutions such as Standard Bank and First National Bank also have significant IT departments. The automotive industry is another major sector that employs IT professionals, with companies like Toyota and Volkswagen having operations in the province.
Career growth opportunities are plentiful for IT professionals in the Western Cape, with many companies offering training and development programs to help employees upskill and reskill. With experience, professionals can move into senior roles such as technical lead or manager, or transition into related fields like business analysis or consulting. The region’s entrepreneurial spirit also makes it an ideal location for startups, providing opportunities for IT professionals to launch their own businesses or join innovative companies that are shaping the future of technology.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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