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Durban: Copywriter posted by Hire Resolve

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Job Description

Hire Resolve’s sporty client is seeking a Copywriter who will be responsible for creating high-quality CRM (email), web, and digital marketing content. This role is crucial for shaping the client’s distinct voice to resonate with diverse fans across various platforms, aiming to build affinity, drive action, and communicate clearly while balancing creative ambitions with commercial needs.

Key Responsibilities:

Copy Development & Execution:

  • Write, edit, and proof CRM campaign copy (emails, newsletters, etc.).
  • Create web content (player bios, fixtures, shop pages, etc.).
  • Incorporate SEO, UX, and conversion principles in web copy.
  • Support broader campaigns with copy for various digital assets.
  • Translate complex messaging into fan-friendly language.

Tone of Voice & Brand Distinction:

  • Develop and maintain distinct tones for the client.
  • Adapt writing style to different platforms and audiences.
  • Understand and address diverse fan cultures.
  • Ensure brand consistency across all channels.

CRM & Fan Communications:

  • Collaborate on automated and campaign-specific email flows.
  • Create high-performing copy for various fan communications.
  • Test and optimize email copy for better results.
  • Provide data-driven insights for campaign improvement.

Digital & Web Copy:

  • Write and maintain accurate and engaging web copy.
  • Ensure UX-focused copywriting for clarity and navigation.
  • Craft language for ticketing, shopping, and onboarding.
  • Optimize web copy for mobile and SEO.

Collaboration & Workflow:

  • Collaborate with various teams to deliver cohesive campaigns.
  • Meet content deadlines and prioritize effectively.
  • Support commercial and partner teams with brand-aligned copy.
  • Participate in creative brainstorms and concept development.

Minimum Requirements:

  • Relevant Diploma/Degree.
  • 3-5 years copywriting experience (brand, agency, or media), ideally in sports, entertainment, or lifestyle.
  • Outstanding writing and editing skills with a versatile portfolio.
  • Proven ability to write for CRM and web (conversion, clarity, engagement focused).
  • Experience developing and adapting brand tone of voice.
  • Strong understanding of fan behavior and digital engagement across channels.
  • Exceptional attention to detail, grammar, and voice consistency.
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Desirable:

  • Experience writing for professional sports teams/leagues.
  • Familiarity with email marketing tools (e.g., Dotdigital, Mailchimp, Salesforce Marketing Cloud).
  • Understanding of SEO writing principles and digital UX best practices.
  • Experience writing copy for commercial and partner campaigns.
  • Working knowledge of rugby and/or sports audience culture.

Benefits:

  • Competitive salary based on experience.

IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to .za

You can also connect with Daniel on LinkedIn or contact Hire Resolve
If you meet the above requirements we will contact you within 3 working days

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Other Professions Jobs in Kwazulu-Natal

In Kwazulu-Natal, South Africa, the Other Professions sector is a diverse and growing field, with a strong demand for skilled professionals in various industries. Typically, this field encompasses roles such as HR, recruitment, training, and development, which are essential to many sectors, including technology, finance, and healthcare.

Generally, salaries in this field vary widely depending on factors like experience, company size, and industry sector. While broad salary ranges can be difficult to predict, it’s common for entry-level positions to fall within the R30 000 – R60 000 per annum range, while more senior roles may command salaries between R80 000 – R150 000 per annum or more, depending on the specific requirements of the role and the organization. However, please note that these are broad estimates, and actual salaries can vary significantly.

Common skills required for Other Professions roles in Kwazulu-Natal include strong communication and interpersonal skills, the ability to work with various stakeholders at all levels, proficiency in recruitment software and systems, experience with performance management and employee development initiatives, a solid understanding of employment laws and regulations, and analytical and problem-solving skills. Additionally, many organizations in this sector place a high value on technical skills such as data analysis, talent management, and learning and development.

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The financial services sector, technology industry, and healthcare are among the most common industries that employ professionals in Other Professions roles. These sectors often require specialized skills and knowledge to support their human resources functions, which can include talent acquisition, employee engagement, and organizational development.

In terms of career progression, graduates with a passion for HR and recruitment often find opportunities in training and development, learning and organisational design, or even leadership roles within the sector. Many organisations also offer formal qualifications and certifications, such as CIPD (Chartered Institute of Personnel Development) or SHRM-CP/SHRM-SCP (Society for Human Resource Management Certified Professional/ Senior Certified Professional), which can help career progression.

It’s also worth noting that many professionals in the Other Professions sector have moved into management roles within their organizations, or have pursued further education and training to specialise in a particular area of HR.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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