Job Description
About the Role
The Marketing Executive for our QSR portfolio is the senior strategic leader for the QSR brand across the Group. This role is accountable for brand direction, commercial performance, and strategic decision-making across 130 stores in 46 African markets.
Key Responsibilities
- Set the annual QSR brand strategy and marketing plan, aligned to the QSR Brand campaign calendar and the Groups commercial objectives across all markets.
- Define brand positioning, campaign territories, and promotional mechanics for the Groups QSR markets working within the QSRs guidelines while reflecting local consumer and competitive realities.
- Identify strategic opportunities the QSRs national calendar does not address cultural moments, competitive threats, market-specific occasions and direct the team to activate against them.
- Present the annual marketing strategy and budget to the President QSR for approval, with clear commercial linkage between marketing investment and revenue, footfall, and brand health outcomes.
- Conduct quarterly brand health reviews, interpret the results, and set strategic direction based on findings.
Requirements
- Completed degree in Marketing, Business, or Communications
- MBA or Post-graduate Marketing qualification (advantageous)
- 7+ years experience in brand management or senior marketing
- 3+ years in a role with genuine strategic accountability owning a brand plan, a budget, and a team simultaneously.
- Experience in QSR, FMCG, or franchisor-governed brand environment (preferred)
Qualifications
No qualifications mentioned.
Salary & Benefits
No salary information provided.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About FMCG Wholesale Jobs in Eastern Cape
In the FMCG (Fast-Moving Consumer Goods) wholesale sector, Eastern Cape is a significant player due to its strategic location and diverse economy. The industry offers various job opportunities for professionals looking to make a difference in the local market. Typically, FMCG wholesalers employ staff with expertise in logistics, supply chain management, and customer service.
When it comes to salaries, a broad salary range for FMCG wholesale positions in Eastern Cape is R500 000 – R1 200 000 per annum, depending on factors such as experience, company size, and industry sector. It’s essential to note that these figures are general estimates and may vary significantly based on individual circumstances.
Common skills required for successful FMCG wholesalers include excellent communication and interpersonal skills, strong analytical and problem-solving abilities, proficiency in logistics management systems, and experience with inventory control and data analysis. Additionally, candidates should possess a good understanding of the local market, as well as basic knowledge of business principles and operations management. In some cases, technical expertise in areas such as procurement or supply chain optimization may also be beneficial.
The FMCG wholesale sector often employs staff from various industry sectors, including retail, manufacturing, and food processing. These industries recognize the importance of efficient logistics and supply chain management to maintain competitiveness in the market. As a result, opportunities for career growth and development exist across different sectors and companies.
Career progression in the FMCG wholesale sector typically involves taking on increasingly complex roles within an organisation. Candidates can start as junior wholesalers and progress to senior leadership positions after gaining relevant experience and developing essential skills. Development opportunities may include training and certification programs, mentorship schemes, or international assignments.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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