Job Description
About the Role
As a Digital Commerce & Online Sales Specialist at Communicate Finance, you will be responsible for driving online revenue and traffic through strategic paid search and shopping campaigns. You will also own analytics and tracking accuracy, ensuring all conversions and key events are reliably measured. This role requires strong hands-on experience with digital commerce platforms, Google Ads, and ecommerce growth levers.
Key Responsibilities
- Launch, manage, and optimise paid search and shopping campaigns focused on profitable sales
- Monitor product feeds and ensure ecommerce data quality supports strong campaign performance
- Own analytics and tracking accuracy, ensuring all conversions and key events are reliably measured
- Work closely with marketing and creative teams to align ads, landing pages, and promotions to customer intent
- Continuously improve conversion rate, average order value, and repeat purchase behaviour
- Analyse and optimise the full ecommerce journey—from first click through checkout and postpurchase
- Plan and execute promotional activity including seasonal offers, bundles, upsells, and clearance initiatives
- Identify opportunities in product presentation, onsite merchandising, pricing visibility, and user experience
- Take day-to-day ownership of ecommerce platforms (experience with WooCommerce, Magento, Shopify or similar)
- Ensure platforms remain fast, stable, SEOfriendly, and conversion-optimised
- Translate commercial requirements into clear instructions for developers and technical partners
- Coordinate updates, releases, and improvements with proper testing and tracking validation
- Support the growth and adoption of a digital ordering portal for trade customers
- Improve usability and functionality to encourage self-service ordering and reduce manual sales effort
- Collaborate with sales teams to prioritise portal features that reflect real buyer needs
- Help optimise workflows such as pricing visibility, bulk ordering, reordering, and account access
- Own performance reporting across sites and channels, covering revenue, margin, traffic, and behaviour
- Maintain dashboards and deliver regular updates with clear actions and priorities
- Run ongoing test-and-learn cycles to improve commercial outcomes month over month
Requirements
- 3–5+ years’ experience in ecommerce, digital commerce, performance marketing, or online sales
- Strong hands-on experience with Google Ads, GA4, Google Tag Manager, and product feeds
- Confident managing or supporting an ecommerce platform
- A solid understanding of ecommerce growth levers, including CRO, SEO fundamentals, merchandising, tracking, and promotions
- Comfortable coordinating developers and external partners without needing to code yourself
- Highly organised, commercially focused, and confident taking ownership of outcomes
Qualifications
No formal education or certifications are required for this role.
Salary & Benefits
Salary details are not provided in the original job description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Online and Digital Media Jobs in Gauteng
In Gauteng, the online and digital media industry continues to experience significant growth, driven by increasing demand for digital solutions and online presence across various sectors. This has led to a thriving job market with numerous opportunities for skilled professionals. As a result, career seekers in this field can expect to find a diverse range of roles available, from creative and technical positions to management and leadership roles.
Salary expectations for online and digital media roles in Gauteng are typically broad, with varying levels of compensation depending on factors such as experience, company size, and industry sector. Generally, salaries range from R600 000 to R1,5 million per annum, although these figures can vary significantly. For example, senior roles or those in large corporations may command higher salaries, while entry-level positions or startups may offer more modest compensation.
Common skills for online and digital media professionals include proficiency in design tools such as Adobe Creative Suite, programming languages like HTML, CSS, and JavaScript, and experience with content management systems and social media platforms. Additionally, strong analytical and problem-solving skills are often required, as well as the ability to work collaboratively in a fast-paced environment.
Many industries commonly employ online and digital media professionals, including financial services sector companies, technology industry players, manufacturing sector firms, and e-commerce businesses. These roles can provide valuable opportunities for career advancement and professional growth.
Career development in online and digital media is often driven by ongoing education and training. Many professionals in this field pursue additional qualifications or certifications to stay up-to-date with the latest technologies and trends. With experience, they may move into leadership or management roles, overseeing teams of designers, developers, and project managers. Others may choose to specialize in specific areas, such as UX design, digital marketing, or social media strategy.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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