Gauteng: Sales & Marketing Manager posted by Express Employment Professionals Midrand

Position Description / Job Requirements 
 
The Sales & Marketing Manager will drive commercial growth across: 
– EV/HEV Technical Training Programmes 
– First Responder EV Safety Training 
– Automotive Sales & Workshop Technical Training 
– Quality Management Systems (QMS) Training & Implementation Support 

This is a senior, target-driven role responsible for: 
– Sales strategy development 
– Revenue generation and enrolment growth 
– Corporate account management 
– AI-driven sales optimisation 
– Team leadership and performance management 

The successful candidate must be commercially astute, technologically aware, and passionate about 
the future of electric mobility, sustainability, and quality systems. 

Minimum Requirements 
Education 
– Matric (Compulsory) 
– Bachelor’s degree in business, Marketing, Education, Engineering, or a related field or equivalent.  

Experience (Essential) 
– Proven experience in sales management, preferably within:
  New products launch  
  Automotive sector 
  Technical or vocational training 
  Industrial or manufacturing environments 
– Strong understanding of: 
  EV/HEV technologies and training requirements 
  Automotive technical training environments 
  Quality Management Systems (QMS) and compliance training 
– Experience managing corporate B2B accounts and strategic partnerships 
– Demonstrated track record of meeting and exceeding revenue and enrolment targets 
– Experience working in multiracial and diverse teams, with proven ability to manage and 
embrace workplace diversity 
AI & Digital Competency (Mandatory) 
Candidates must demonstrate working knowledge of Artificial Intelligence tools in sales and 
marketing, including: 
– AI-driven CRM systems 
– Sales analytics and predictive forecasting 
– Marketing automation platforms 
– Lead scoring and customer behaviour analytics 
The ability to leverage AI to optimise campaigns, improve conversion rates, forecast demand, and generate actionable market intelligence is essential. 

Key Competencies 
– Fluent in English and at least one or two additional South African national languages (compulsory) 
– Excellent communication, negotiation, and presentation skills 
– Structured, organised, and detail-oriented 
– Target-driven and performance-focused 
– Strong leadership and team management capability 
– Able to operate under pressure in a fast-paced environment 
– Reliable, professional, and punctual 
– Valid Driver’s Licence 
– Good physical health 

Key Responsibilities 
Sales Strategy & Business Development 
– Develop and implement annual and quarterly sales strategies 
– Identify and penetrate target markets, including: 
  Automotive OEMs and dealerships 
  Technical colleges and universities 
  Government departments and first responder units 
– Establish strategic partnerships and commercial MoUs 

2. Revenue & Enrolment Growth 
– Achieve defined quarterly and annual enrolment targets 
– Expand corporate client portfolio
– Implement AI-driven lead generation and campaign optimisation strategies 

3. Team Leadership & Performance Management 
– Lead, train, and motivate the sales team 
– Set measurable KPIs and monitor performance 
– Conduct performance reviews and manage pipeline forecasting 

4. Customer Relationship Management 
– Oversee CRM system management and sales analytics dashboards 
– Build and maintain long-term corporate relationships 
– Ensure high customer satisfaction and retention levels 

5. Marketing & Brand Positioning 
– Collaborate with marketing on digital campaigns, webinars, trade events, and industry engagement 
– Strengthen brand visibility within the EV/HEV and QMS sectors 
– Use AI-based analytics to measure ROI and refine campaign performance 

6. Reporting & Strategic Insights 
– Provide monthly performance reports to senior management 
– Analyse industry trends and competitive positioning 
– Recommend data-driven strategic improvements 

Performance Targets 
The role will be measured against: 
– Quarterly and annual enrolment achievements 
– Corporate partnership acquisition targets 
– Lead conversion rate improvements 
– Customer satisfaction ratings 
– Growth in brand visibility and market presence