Johannesburg: Copywriter & Content Specialist – Luxury Hospitality Collection – Johannesburg | Sl posted by Kendrick Recruitment

Copywriter & Content Specialist – Luxury Hospitality Group – Johannesburg, Gauteng Kendrick Recruitment is searching for a sharp, curious and highly skilled Copywriter and Content Specialist for the Johannesburg support office of a proudly South African, family-owned luxury hospitality group with a portfolio spanning iconic game reserves and boutique hotels across South Africa. This is a high-output, hands-on content role for a writer who genuinely loves the craft. You will produce quality copy consistently across multiple formats and workstreams – from AEO-optimised web authority content and long-form editorial to trade communications, brochures and press releases. The team is small, fast-moving and values good writing. Every word here is a guest touchpoint, and the standard reflects that. Please note: Candidates currently based in Johannesburg will be given strong preference. This is a live-out position. Minimum Requirements: ✍️ 3 to 5 years’ professional copywriting experience with a strong, varied portfolio – essential Demonstrated ability to write across multiple formats: digital, editorial, trade and print Proven experience writing website copy with a solid understanding of SEO principles Working knowledge of or genuine interest in AEO/GEO (Answer Engine Optimisation/Generative Engine Optimisation) Research capability – able to develop factually grounded, specific content on complex topics including conservation, ecology, geography and luxury travel Experience adapting tone and writing in different voices for different audiences and channels Familiarity with Google Analytics and Google Search Console Comfortable working within a CMS and managing website copy workflows Excellent command of British English with strong grammar, structure and editorial precision Familiarity with AI tools as drafting and research accelerants, while maintaining editorial quality Experience in luxury hospitality, travel, conservation or lifestyle sectors advantageous Stable work history with a portfolio of published work Key Responsibilities: Website & Digital Authority Content Write and maintain AEO-optimised website copy across the group’s portfolio of properties Develop permanent authority sub-pages and FAQ-structured content designed to surface in AI answer engines and search features Write question-led, entity-rich content demonstrating specific knowledge of properties, wildlife, conservation and locations Refresh and update existing website copy to ensure ongoing accuracy and AEO alignment ✒️ Brand Copywriting & Channel Content Produce copy for brochures, sales collateral, email campaigns, in-room materials and print advertising Write video scripts, YouTube descriptions and presentation content as required Draft press releases, award submissions and media-facing materials Write charity and event copy including auction lots and gala materials Produce internal communications and operational content as required Blog & Editorial Content Produce well-researched, long-form blog posts across the portfolio covering wildlife, conservation, destinations, food, design and sustainability Write to a defined editorial calendar supporting both SEO and AEO content goals Trade Communications Write and maintain a regular cadence of trade communications including newsletters, property updates, offers and seasonal campaigns Produce copy for monthly promotions and rate-based campaigns across the portfolio Maintain consistency of message and accuracy across all trade channels Who You Are: Intellectually curious – you research before you write, and you go beyond surface-level sources Editorially rigorous – you notice when something is vague or generic, and you fix it Adaptable – you can shift between a gala auction lot and a conservation FAQ without losing quality Self-directed – you manage your own workload, meet deadlines and flag problems early Honest – you tell us when copy isn’t working rather than submitting it and hoping for the best Genuinely engaged by conservation, South African heritage and the luxury travel space Package: Market-related salary Live-out position – Johannesburg based Should you feel you are the right fit for this role, please apply with your updated CV, a covering letter, a portfolio of published work and a recent head & shoulders photo ASAP! Please Note: If you do not receive feedback within 7 working days, kindly consider your application unsuccessful.