Johannesburg: Gaming Marketing Specialist posted by Dina Gates Recruitment

If you a Game Developer with a flair of being an influencer, and also not shy to engage face-to-face with our clients onsite! this exciting opportunity was made for you!

WHAT WILL QUALIFY YOU

• 35 years in digital marketing, ideally within gaming, youth, or tech industries
• Strong social media and content planning skills
• Experience with influencer marketing and building brand communities
• Familiarity with eSports and event planning
• Design skills (Canva, Photoshop, or Illustrator)
• Basic video editing (Premiere Pro, CapCut, or similar)
• Clear and confident copywriting
• Comfort working across departments (retail, product, service)
• Familiar and participating in gaming platforms and communities (Twitch, Discord, Facebook communities)
• Understand and able to engage on gaming communities
• Able to handle Xbox and PlayStation
• Passionate about gaming
• Deep interest in gaming culture and the latest trends
• Creative and proactive with a do-it-now attitude
• Strong communicator, both verbal and written
• Comfortable presenting ideas and leading discussions

WHAT YOU WILL BE DOING

Marketing strategy

• Develop and execute a 12-month gaming campaign calendar
• Develop and implement a focused gaming marketing strategy by blending digital content, eSports partnerships, community engagement, and in-store experiences to grow brand presence in the gaming segment It also supports training, customer insights, and internal alignment with the gaming community
• Monitor trends and identify high-impact opportunities in gaming

Content & Social media

• Plan and brief/create engaging content across TikTok, Instagram, YouTube, and Facebook (Content calendar etc)
• Design visuals using Canva or Adobe Creative Suite, or brief creative teams as needed
• Write copy for posts, promotions, and interactive formats

Influencer & Community engagement

• Source and manage partnerships with gaming influencers and streamers
• Engage with gamers on Discord, Reddit, and Facebook groups
• Build and manage the companys Gaming Champion Community
• Lead monthly check-ins with gaming champions to align on goals, campaigns, and content ideas

eSports & events

• Plan or sponsor eSports tournaments and gaming expos (e.g., rAge, Comic Con)
• Collaborate with store teams for gaming demos and activations

Omni-Channel & retail integration

• Link online marketing efforts with in-store promotions and launches
• Sync catalogue, website, and social assets to promote unified campaigns
• Drive foot traffic through targeted digital to store initiatives

Training & internal support

• Help script product and campaign training content for in-store teams
• Provide insights and updates to staff through TechXpert refreshers
• Collaborate with customer service and CRM teams to capture customer feedback and improve the gaming experience
• Passionate about customer experience and community building