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Johannesburg: Paid Media Specialist

Johannesburg: Paid Media Specialist

Posted on 2025-04-29 00:00:00

Job Summary

Design and execute innovative paid media strategies aligned with client goals, leveraging platforms like Google Ads, Meta, LinkedIn, and TikTok Manage end-to-end campaign processes, including audience targeting, ad copy creation, budget allocation, and performance analysis Continuously refine campaigns using A/B testing, trend analysis, and real-time optimizations to maximize engagement and conversions Collaborate with cross-functional teams to ensure cohesive marketing efforts and brand consistency Monitor budgets, track KPIs (e.g., ROAS, CTR), and deliver insightful reports to stakeholders Stay ahead of industry trends, platform updates, and competitor strategies to maintain a competitive edge Skills & Experience: Minimum 2-4 years of hands-on experience managing paid media campaigns, preferably within an agency setting Expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and TikTok Ads Strong analytical mindset with proficiency in Google Analytics and data-driven decision-making. Certifications such as Google Ads or Meta Blueprint are highly advantageous Excellent communication skills for presenting insights and collaborating with teams Degree/diploma in Marketing, Digital Marketing, or related field preferred Proactive, detail-oriented, and adaptable to evolving priorities Application Process: If you dont hear back from us within two weeks , it means that this particular opportunity wasnt the perfect match. However, well keep your details on file and reach out if a future role aligns with your skills and experience . Contact

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