Job Description
About the Role
As an SEO Specialist at Communicate Finance, you will be responsible for implementing search strategies across various client accounts, overseeing ongoing SEO performance, and developing monthly action plans to drive growth. You will also contribute insights for quarterly performance discussions, conduct site audits, and track website performance metrics.
Key Responsibilities
- Implement search strategies across a range of client accounts
- Oversee ongoing SEO performance and identify growth opportunities
- Develop monthly action plans and ensure timely rollout
- Keep clear records of completed work and upcoming priorities
- Contribute insights for quarterly performance discussions
- Perform in-depth site audits using industry tools
- Diagnose and resolve indexing, crawling, and site health issues
- Create clear technical briefs for development teams
- Validate and test SEO updates after deployment
- Track website performance metrics, including page speed and UX signals
- Conduct keyword research aligned with user intent
- Structure keyword targeting across site pages
- Improve metadata, headings, internal linking, and page structure
- Guide content creation through detailed briefs
- Enhance existing content to increase search visibility and engagement
- Monitor rankings and user interaction data
- Assist with outreach and backlink acquisition initiatives
- Analyse backlink profiles and identify risks or opportunities
- Benchmark competitor authority strategies
- Track improvements in domain strength and referral signals
- Manage and optimise business listings
- Ensure consistency across directory citations
- Support strategies for increasing customer reviews
- Monitor and improve local search rankings
Requirements
2–5 years of hands-on SEO experience (agency background advantageous)
Proven track record of improving organic performance metrics
Ability to manage multiple priorities and deadlines effectively
Strong understanding of SEO best practices across technical, content, and authority building
Experience with tools such as Google Search Console, GA4, and reporting dashboards
Familiarity with CMS platforms and basic website structures
Working knowledge of HTML fundamentals
Advanced spreadsheet skills for data analysis and reporting
Qualifications
Formal education/certifications not specified.
Salary & Benefits
Salary range not specified.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Online and Digital Media Jobs in Western Cape
The online and digital media industry is a rapidly growing field in the Western Cape, with a strong demand for skilled professionals to drive innovation and success. Typically, careers in this sector require a unique blend of technical expertise, creative flair, and business acumen. Generally, individuals working in online and digital media roles are found across various industries, including technology, financial services, and manufacturing.
Salary expectations for online and digital media professionals in the Western Cape can vary widely depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may start within a broad range of R200 000 to R400 000 per annum, while senior roles can command salaries upwards of R800 000 to R1,2 million or more. However, it is essential to note that these figures are only a rough guide and actual salaries may differ significantly depending on individual circumstances.
Common skills required for online and digital media roles include proficiency in content management systems (CMS), graphic design software such as Adobe Creative Suite, programming languages like HTML/CSS and JavaScript, experience with social media platforms, video editing software, and knowledge of search engine optimization (SEO) principles. Other essential skills often include data analysis, project management, and communication skills.
The online and digital media industry is diverse and employs professionals across various sectors, including the technology industry, where companies like Google and Microsoft have a significant presence. Financial services firms also rely on online and digital media specialists to enhance their brand presence and customer engagement. Additionally, the manufacturing sector is increasingly leveraging digital platforms to reach customers and promote products.
Career development opportunities in the online and digital media field are plentiful, with many professionals advancing into senior roles or transitioning into related fields such as marketing, sales, or entrepreneurship. Typically, ongoing education and training are necessary to stay up-to-date with industry trends and technological advancements.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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