Job Description
About the Role
We are seeking an experienced Marketing Manager to join our team at a Travel & Touring Company based in Milnerton, Cape Town. As a key member of our marketing team, you will be responsible for driving qualified lead generation, brand growth, and revenue contribution through a modern, data-driven marketing strategy.
Key Responsibilities
- Develop and execute the marketing strategy aligned with revenue targets
- Identify growth opportunities across international markets
- Manage and optimise the annual marketing budget
- Analyse market trends, competitor positioning, and customer behaviour
- Drive lead generation across paid media, SEO, and digital campaigns
- Oversee performance marketing including Google Ads and Meta advertising
- Improve website conversion performance and landing pages
- Lead the SEO and content marketing strategy
- Manage CRM marketing and lead nurture journeys
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field
- 5 years experience in digital marketing
- Experience within the travel or tourism industry
- Strong understanding of SEO, paid media, content marketing, and CRM marketing
- Ability to analyse campaign performance and marketing ROI
- Knowledge of Google Ads, social media platforms, SEO tools, and content management systems (CMS)
- Excellent verbal and written communication skills
Qualifications
- Formal education/certifications not specified in the original job description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in ZA
The marketing, advertising, and public relations (PR) industry in South Africa is a dynamic and competitive field, with job seekers typically requiring a combination of creative flair, strategic thinking, and technical expertise to succeed. Generally speaking, the demand for skilled marketers and PR professionals remains strong, driven by the growth of businesses across various sectors.
Typically, marketing, advertising, and PR roles in South Africa fall within broad salary ranges, often ranging from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. However, it’s essential to note that salaries can vary significantly, and actual figures may differ based on individual circumstances.
Common skills required for marketing, advertising, and PR roles in South Africa include proficiency in digital marketing tools, strong written and verbal communication skills, creative problem-solving abilities, attention to detail, strategic thinking, and a deep understanding of consumer behaviour. Other essential skills often include project management experience, data analysis capabilities, and knowledge of social media platforms.
Marketing and PR professionals can be found across various industry sectors, including financial services, technology, manufacturing, retail, and non-profit organisations. These roles often involve developing and implementing marketing campaigns, managing public image, and crafting compelling content to engage audiences and drive business growth.
Career development opportunities are plentiful in this field, with common progression paths including senior roles within marketing teams, leadership positions in advertising agencies, and executive-level positions in PR firms. Others may choose to transition into related fields like digital media, e-commerce, or social impact initiatives. With experience and a strong skillset, marketers and PR professionals can leverage their expertise to drive business success and build fulfilling careers in this dynamic industry.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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