Job Description
About the Role
We are seeking an experienced B2B Marketing Lead to drive commercial growth and strategy for our company, based in Cape Town City Centre. The successful candidate will be responsible for architecting a unified B2B approach that bridges brand perception with hard commercial targets and go-to-market velocity.
Key Responsibilities
- Strategic Ownership: Architecting a unified B2B approach that bridges brand perception with hard commercial targets and go-to-market velocity
- Commercial Activation: Orchestrating the full mixbrand storytelling, product launches, field enablement, and partner ecosystemsto ensure every activity ladders up to revenue
- Lifecycle Focus: Implementing programs that don’t just acquire logos but deepen engagement, streamline onboarding, and expand lifetime value
- Data Rigor: Installing a measurement framework that tracks ROI with the same precision as brand health, ensuring the business understands the ‘why’ behind every result
- Leadership & Influence: Nurturing a team culture of high trust and accountability while navigating a matrixed environment with Sales, Product, and Data peers
Requirements
- 8 years in the marketing field, with a significant portion spent navigating complex B2B landscapes
- 5 years of evidence showing you’ve grown teams and capabilities, not just managed tasks
- Strong commercial acumen and experience managing significant marketing budgets to drive measurable ROI
- Ability to operate in ambiguity, building structure out of complexity
- Advanced analytical capability with the ability to translate complex data into clear insights and business decisions
- Exceptional communication skills with the ability to influence senior leaders in a matrixed environment
Qualifications
None specified.
Salary & Benefits
Not mentioned.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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