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Cape Town City Centre: Marketing lead posted by Callforce Direct

Job Description

About the Role

We’re at an exciting inflection point in our journey to become a global brand, and we need a Marketing Lead who’s ready to shape our next chapter of growth. As a key member of our dynamic team, you’ll have ownership over your work and be responsible for driving business results through creative and innovative marketing strategies.

Key Responsibilities

  • Build the foundation (Months 1-6)
  • Work directly with leadership to clarify our brand positioning and messaging
  • Audit what’s working (and what isn’t) across our digital presence
  • Set up the basic infrastructure: CRM hygiene, content calendar, lead tracking
  • Write copy, build landing pages, test campaigns
  • Start driving growth (Months 6-12)
  • Launch demand generation campaigns (LinkedIn, Google, email) for our key markets
  • Create sales enablement tools that actually help close deals
  • Plan and execute events, webinars, partnerships
  • Build internal comms that make our team feel like they’re part of something bigger
  • Scale what works (Year 2)
  • Own the full marketing strategy and pipeline
  • Build and lead a small team as we grow
  • Become the go-to person for all things brand, growth, and market positioning

Requirements

  • 2-4 years in marketing (B2B, tech, SaaS, or services preferred)
  • Experience with content, digital, campaigns
  • Ability to work in an agile environment without a massive budget or team
  • Strong analytical and creative skills
  • Comfortable with ambiguity and willingness to learn

Qualifications

  • Formal education/certifications not specified

Salary & Benefits

  • Competitive package: salary performance incentives, real career progression

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

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About Marketing / advertising / PR Jobs in Cape Town Region

In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.

Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.

Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.

The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.

Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.

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This information provides general career guidance. Actual salaries and requirements vary by employer.



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