Job Description
About the Role
Our Cape Town-based digital marketing consultancy is seeking a skilled Social Media Performance Manager to join their team as a remote worker. As a key member of the team, you will be responsible for planning and executing paid social campaigns across Meta (Facebook and Instagram), TikTok, and YouTube, delivering measurable growth for local and international clients.
Key Responsibilities
- Plan and execute paid social campaigns end-to-end across Meta (Facebook & Instagram), TikTok, and YouTube
- Manage budgets, bidding strategies, and ROAS targets across multiple client accounts
- Create and test ad concepts, audiences, and funnels — always iterating on performance data
- Deliver clear reporting with actionable insights to clients and internal teams
- Stay ahead of platform changes, algorithm shifts, and emerging ad formats
Requirements
- 5 years in social media performance / paid media marketing
- Platform certifications are a major plus (e.g. Meta Blueprint, TikTok Academy, Google Ads)
- Proven track record managing significant ad budgets with measurable ROI
- Proficiency with AI tools such as Claude and Canva, or similar, for workflow efficiency
Qualifications
- Formal education/certifications: None mentioned in original description
Salary & Benefits
- Salary details not specified in the original job description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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