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Cape Town City Centre: FMCG External Sales Representative

Job Description

About the Role

We are seeking an experienced FMCG External Sales Representative to join our team in Cape Town City Centre. As a key member of our sales team, you will be responsible for identifying and securing new retail stockists, building strong relationships with retailers, and driving sales growth.

Key Responsibilities

  • Identify, visit, pitch, and secure new retail stockists in the territory
  • Close first orders, ensure correct SKU mix, and agree reorder triggers (minimum stock / reorder cadence)
  • Place and maintain merchandising materials, ensure correct product visibility, pricing display, and stock rotation
  • Build a repeat-order base by revisiting active outlets, preventing stock-outs, and managing basic objections/service issues
  • Create and follow an efficient daily route plan; prioritise high-potential outlets and clusters
  • Build strong relationships with owners/managers; act as first-line support for queries, basic training, and product education
  • Log all visits, outcomes, photos (where required), orders, and next actions in the CRM/field app daily
  • Report competitor activity (pricing, promos, placement), retailer feedback, and emerging opportunities to the Regional Lead
  • Participate in daily/weekly sales huddles, coaching, and ride-along; consistently hit activity and performance KPIs

Requirements

  • Matric
  • Valid drivers license
  • 13 years experience in field sales (FMCG, beverages, liquor, tobacco/vape, telco field sales, or similar)
  • Proven ability to sell into independent retail and close new accounts
  • Existing relationships with retailers in the territory
  • Experience with route selling, merchandising standards, and reorder management

Qualifications

  • Formal education/certifications (if applicable)

Salary & Benefits

  • R negotiable dependent on experience

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Sales Jobs in Cape Town Region

Cape Town’s sales landscape is shaped by the city’s strong economy, diverse industry base, and growing demand for innovative solutions. Typically, sales professionals in this region can expect to find opportunities across various sectors, including technology, financial services, manufacturing, and e-commerce. Generally, these roles require a combination of interpersonal skills, business acumen, and technical knowledge to drive revenue growth and customer satisfaction.

In terms of compensation, salaries for sales positions in Cape Town vary widely depending on factors such as experience, company size, industry sector, and individual performance. Typically, common salary ranges for entry-level sales roles start around R200 000 – R400 000 per annum, with experienced professionals earning upwards of R600 000 – R1 million or more. However, it is essential to note that these figures are broad estimates and may not reflect actual salaries for specific job openings.

Common skills required for success in sales roles include strong communication and interpersonal skills, the ability to build rapport with customers and stakeholders, a solid understanding of industry trends and market dynamics, and proficiency in CRM software and sales tools. Often, sales professionals also benefit from technical knowledge in areas such as data analysis, marketing, or product development. In addition, many employers place a high value on sales candidates with strong business acumen, problem-solving skills, and the ability to work independently.

Sales roles can be found across various industries, including technology, financial services, manufacturing, and e-commerce. The financial services sector, for example, commonly employs sales professionals to build relationships with clients and promote financial products. Similarly, the technology industry often requires sales talent to drive revenue growth through product sales and partnerships. Manufacturing and e-commerce sectors also frequently rely on skilled sales professionals to expand their customer base and increase market share.

Career development opportunities are available in sales roles, with many employers investing in training and development programs to enhance employee skills and knowledge. Typically, successful sales professionals can expect to progress to leadership roles or transition into specialized areas such as account management, business development, or sales strategy. With experience and a strong track record of performance, sales talent can also pursue opportunities in related fields such as marketing, product management, or entrepreneurship.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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Posted in Jobs in Cape Peninsula, Jobs in Cape Town City Centre, Jobs in Cape Town Region

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