Job Description
About the Role
We are seeking an experienced Paid Media Specialist to join our team in Cape Town City Centre. As a key member of our marketing team, you will be responsible for building and launching paid advertising campaigns across various digital channels, while ensuring alignment with broader marketing goals.
Key Responsibilities
- Build, launch, and continuously refine paid advertising campaigns across a range of digital channels
- Actively manage spend and pacing to maximise performance against agreed targets
- Analyse campaign data to identify trends, gaps, and optimisation opportunities
- Drive improvements across efficiency and conversion metrics through structured testing
- Test creative variations, messaging, audiences, and landing pages to improve outcomes
- Deliver regular performance updates with clear insights and actionable recommendations
- Partner with internal teams to ensure paid activity aligns with broader marketing goals
- Stay informed on platform developments, emerging features, and industry best practice
Requirements
- 25 years experience working in paid media or performance marketing
- Strong hands-on experience across major paid advertising platforms
- Proven ability to work confidently with analytics, tracking, and reporting tools
- Solid understanding of attribution, conversion tracking, and performance measurement
- Ability to manage multiple campaigns and deadlines at once
- High attention to detail with a strong analytical mindset
Qualifications
- Formal education/certifications not specified in the original job description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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