Senior Customer Acquisition Consultant 

New Business Development | Relationship Building | Recurring Revenue Growth

Role Purpose

Why This Role Exists

This role exists to help Ello Technology grow by creating qualified new opportunities, building trusted commercial relationships, and converting those opportunities into long-term monthly recurring revenue.

You will do this through proactive outreach, strategic networking, high-quality discovery conversations, commercially sound solution guidance, and confident closing across both self-generated and marketing-generated opportunities.

This is a role for someone who knows how to open doors, build credibility quickly, guide decision-makers with confidence, and turn trust into commercial results. Your success will be measured by the recurring revenue you close, the quality of pipeline you build, and the professionalism with which you represent the Ello Technology brand in the market.

Your First 90 Days

What Success Looks Like

By Day 90, you should have built a strong and credible foundation for consistent commercial performance in the role.

That means:

• You have established a repeatable outbound rhythm with disciplined prospecting, quality meetings, and structured follow-up
• You are responding consistently and professionally to inbound leads generated through marketing and captured in the CRM
• You are building a healthy pipeline of qualified opportunities and beginning to close deals consistently each month
• You are leading discovery conversations with confidence and commercial maturity
• Your Zoho CRM is clean, current, and reliable enough to support accurate weekly forecasting and informed decision-making

We are looking for someone who can create momentum early, build trust quickly, and bring consistency to the role without needing constant supervision.

Targets and Performance Measures

How Performance Is Measured

This role carries clear commercial responsibility, with annual recurring revenue expectations to be discussed as part of the overall package and performance structure.

To support this, we track a disciplined weekly rhythm across prospecting, commercial conversations, meetings, proposals, follow-up, pipeline quality, and recurring revenue closed.

These measures are there to create clarity, consistency, and commercial momentum. As real conversion data becomes available, activity expectations may be refined to reflect what drives the strongest results.

Key Responsibilities

1) Prospecting, Inbound Follow-Up, and Pipeline Creation

You will be expected to create and progress new business opportunities every week through a combination of disciplined outbound activity and consistent follow-up on inbound leads generated by marketing.

This includes:

• Cold calling into ideal prospect lists during structured call blocks
• Using LinkedIn strategically to start conversations and build commercial relationships
• Running clear, relevant, and well-positioned email outreach designed to open doors
• Responding to and following up on inbound leads generated through marketing and captured in Zoho CRM
• Managing both self-generated and inbound opportunities with urgency, professionalism, and strong commercial judgement

2) Networking and Relationship Development

This role is not only about direct outreach. It also includes building a strong referral and partnership engine that supports long-term growth.

This includes:

• Participating in relevant industry events, business networks, and relationship-building opportunities
• Creating referral introductions through partners, clients, and strategic relationships
• Building and maintaining a live partner and referral pipeline in Zoho CRM
• Representing Ello Technology in a credible, confident, and commercially mature way in the market

3) Discovery, Qualification, and Commercial Closing

You will lead sales conversations with confidence, structure, and a strong consultative approach.

This includes:

• Running discovery calls that uncover pain points, business impact, urgency, decision-making process, and commercial reality
• Qualifying opportunities properly so time is invested where there is genuine potential
• Presenting solutions clearly and guiding the next step with confidence and professionalism
• Handling objections using logic, proof, business value, and commercial maturity rather than discounting
• Leading opportunities through to close with clarity, momentum, and strong follow-through

4) CRM Discipline and Pipeline Accuracy

A senior consultant is not only strong in conversation, but also sharp in execution and forecasting discipline.

This includes:

• Logging all calls, meetings, notes, and next actions on the same day
• Keeping Zoho CRM stages accurate, current, and commercially useful
• Maintaining a pipeline that can be reviewed and forecasted without guesswork
• Taking part in weekly pipeline reviews with the Sales BU Lead to review progress, blockers, priorities, and next steps

5) Follow-Up and Deal Progression

This is a role for someone who understands that many good opportunities are won through disciplined follow-up and intelligent deal progression.

This includes:

• Executing a structured multi-touch follow-up process after every meeting and proposal
• Maintaining professional momentum with prospects across the full sales cycle
• Creating urgency in an ethical and commercially sound way through deadlines, limited capacity, and implementation availability
• Keeping opportunities moving forward with consistency, confidence, and strong attention to detail

Benefits

Earning Potential

Your income should grow when your results grow.

We want ambitious, commercially minded people who are serious about building a stronger future for themselves. This role is built for someone who wants their discipline, relationship-building ability, and commercial performance to translate into real earning potential.

This is how we do that at Ello:

• A market-related base salary aligned to the seniority of the role
• Commission and incentives linked to performance
• A role designed around recurring revenue growth, not random activity
• The opportunity to increase your income through real results

Performance Recognition

Not just salary. Visible wins. Appreciation. Recognition for consistency and results.

At Ello Technology, we believe strong commercial performance should be recognised. We value people who create momentum, carry themselves professionally, and consistently move opportunities forward.

This is how we do that at Ello:

• We celebrate strong performance and meaningful wins
• We recognise consistency, discipline, and follow-through
• We reward real commercial contribution, not just effort
• We make wins visible and value the people who help drive growth

Career Growth

This should feel like a meaningful career move, not just another sales role.

We are looking for people with ambition, credibility, and the desire to keep growing. If you perform well, we want to create room for you to expand your influence and grow with the business.

This is how we do that at Ello:

• Clear growth opportunities as the business expands
• Exposure to strategic client acquisition, partnerships, and commercial development
• Ongoing stretch through real responsibility and ownership
• A performance-led environment where strong people can rise

Coaching and Development

Good salespeople want opportunity. Great consultants also want feedback, refinement, and growth.

We want people who are coachable, commercially sharp, and serious about improving their ability to build trust, lead conversations, and close well.

This is how we do that at Ello:

• Hands-on commercial guidance and accountability
• Real-world exposure to decision-makers and business-critical conversations
• A structured environment that sharpens outreach, meetings, and closing ability
• Feedback that is direct, useful, and designed to help you win

Meaningful Work and Culture

High standards. Strong support. Real impact.

At Ello Technology, you are not simply selling a service. You are helping businesses improve the way they work through better technology, stronger systems, and smarter support. We want people who are ambitious, professional, disciplined, and proud of building something meaningful.

This is how we do that at Ello:

• You represent solutions that create genuine business value
• You speak to decision-makers about real operational and commercial challenges
• You help bring new clients into a business focused on growth and performance
• You work in a driven, ambitious environment where ownership and follow-through matter

Who Will Thrive in This Role

This role will suit someone who is confident, commercially mature, and energised by creating opportunity.

You will likely thrive here if you:

• Enjoy opening doors and starting conversations with decision-makers
• Are comfortable building relationships from scratch and earning trust quickly
• Have the discipline to prospect consistently and follow through properly
• Can balance confidence with professionalism in client-facing conversations
• Are commercially minded and motivated by outcomes, not just activity
• Take pride in keeping your pipeline organised, current, and moving
• Want a role where performance, ownership, and growth genuinely matter

Non-Negotiables

This is a role for a serious commercial operator. To succeed here, the fundamentals matter.

Non-negotiables for this role include:

• Proven experience in outbound sales, business development, or customer acquisition
• Confidence with cold calling, networking, and proactive pipeline creation
• Strong consultative selling ability and commercial judgement
• A disciplined approach to follow-up, deal progression, and pipeline management
• Clean CRM habits, with Zoho experience highly beneficial
• The ability to communicate with credibility, professionalism, and confidence
• A strong bias for action, consistency, and ownership