Job Description
About the Role
We are seeking an experienced Executive Sales & Marketing Director to lead our marketing efforts in Franschhoek, Western Cape. The successful candidate will be responsible for refining our positioning within the luxury tourism and events landscape, driving revenue growth, and building strong relationships with key stakeholders.
Key Responsibilities
- Refine positioning of the estate within the Western Cape luxury / tourism / events landscape
- Give strategic guidance into property development
- Align marketing strategy with occupancy and revenue targets
- Define clear customer segments (corporate retreats, tourism operators, high-net-worth guests, etc.)
- Drive brand consistency across digital, print, partnerships, and on-site experience
- Oversee content, campaigns, PR, and brand storytelling
- Build and maintain relationships with: Corporate event agencies I Tour Operators I Luxury travel advisors I Hospitality networks I Strategic local and international partners I Influencers and Lifestyle market
- Proactively pursue new commercial opportunities
- Personally engage in high-level negotiations
- Identify and convert key accounts
- Take responsibility for estate-related revenue growth
- Build sales forecasting models
- Track and manage booking pipeline
- Implement CRM or sales tracking systems if required
- Ensure the brand remains aspirational and distinctive
- Identify new revenue-generating estate experiences
- Develop campaign concepts tied to estate seasons/events
- Oversee visual identity, tone, and guest journey alignment
- Lead internal marketing and reservations resources
- Manage agencies and external suppliers
- Ensure high standards of execution and organisation
- Operate with urgency and accountability
Requirements
Grade 12
A formal qualification
At least 10+ years senior marketing and/or commercial leadership experience
Sales Experience
Proven ability to drive revenue growth
Strong hospitality / tourism / estate / luxury brand / wine experience required
A natural relationship builder and dealmaker
Strong manager and leader of people
Ability to build a network
Commercially astute and numbers-driven
Highly organised and execution-focused
Creative thinker with strategic depth
Comfortable being highly visible and client-facing
Energetic, resilient, and performance-oriented
Qualifications
No formal qualifications mentioned in the original job description.
Salary & Benefits
No salary information is provided in the original job description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Estate Agent Jobs in Western Cape
The Estate Agency profession is a thriving sector in the Western Cape, South Africa, with a strong demand for skilled professionals to manage and sell properties. Typically, estate agents work with private clients, property developers, or real estate investment companies, helping them buy, sell, and rent out properties. Generally, this field offers a stable career path with opportunities for growth and advancement.
Salaries for estate agents in the Western Cape can vary widely depending on factors such as experience, company size, industry sector, and location. Typically, entry-level positions may start within a broad range of R200 000 to R400 000 per annum, while experienced professionals can earn salaries between R500 000 to R1 000 000 or more per year, often with additional commissions and bonuses. However, these figures are only general estimates, and actual salaries may differ depending on individual circumstances.
Common skills required for an estate agent include strong communication and interpersonal skills, as well as the ability to work independently and manage multiple clients simultaneously. Other essential skills typically include market knowledge, negotiation and sales techniques, and proficiency in property-related software and technology. Many estate agencies also require or prefer candidates with a high school diploma or equivalent, as well as relevant experience or training in the industry.
The Western Cape is home to various industries that commonly employ estate agents, including the financial services sector, technology industry, and manufacturing sector. Estate agents working in these sectors may be responsible for managing property portfolios, advising clients on investment opportunities, or facilitating transactions between buyers and sellers.
Career development opportunities for estate agents in the Western Cape are often linked to their performance, experience, and willingness to take on additional responsibilities. Typically, career progression paths include moving into senior sales roles, taking charge of branch operations, or pursuing specialized skills such as property valuations or real estate investment analysis.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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