Polokwane: Digital Marketing Manager posted by A-Z BUSINESS PROFESSIONALS

About the Role

We are seeking a result-driven Digital Marketing Manager to lead and execute our digital marketing strategy, increasing brand awareness, driving customer acquisition, and improving online engagement across all digital channels.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies
• Oversee campaigns across SEO, SEM, social media, email marketing and paid advertising
• Analyse performance metrics and optimize campaigns to maximize ROI
• Manage and grow the company’s online presence and brand visibility
• Lead content strategy in collaboration with internal teams and external partners
• Manage digital marketing budgets and ensure cost-effective spending
• Stay up to date with industry trends, tools and best practices

Requirements

• Bachelor’s degree in Marketing, Business or a related field
• Proven experience as a Digital Marketing Manager or similar role
• Strong knowledge of SEO, PPC, Google Analytics, and social media platforms
• Experience with marketing automation and CRM tools
• Excellent analytical, communication and project management skills
• Ability to manage multiple campaigns and meet deadlines