Randburg: Supporter Communications Specialist Randburg posted by Jobs 4 All

About the Role

We are seeking a highly skilled Communications Specialist to join our team in Randburg, South Africa. As a key member of our Supporter Engagement & Growth department, you will be responsible for developing and implementing effective supporter communications strategies that drive engagement, retention, and growth. You will work closely with our team to gather insights and data analysis that inform segmentation strategies and engagement priorities.

Key Responsibilities

• Analyse the company’s supporter and donor database to identify audience segments based on demographics, donation history, engagement levels, and interests.
• Continuously refine and update segmentation criteria to ensure communications are relevant, timely, and personalised.
• Work with the Supporter Engagement & Growth Manager to gather insights and data analysis that inform segmentation strategies and engagement priorities.
• Develop and maintain supporter personas to guide communication tone, style, and frequency.
• Design and implement tailored supporter journeys for different segments, including active donors, lapsed donors, and potential supporters.
• Plan and execute communication strategies that nurture relationships across the supporter lifecycle, from first engagement to long-term loyalty.
• Collaborate with the Supporter Engagement & Growth Manager to ensure supporter journeys align with the company’s broader growth objectives.
• Implement both automated and personalised communication flows (email, SMS, WhatsApp) to ensure consistent and meaningful engagement.
• Create and deliver engaging, segmented content aimed at retaining existing supporters and making them feel connected and integral to the company’s work.
• Develop nurturing campaigns that guide potential supporters along the path to becoming active donors.
• Work closely with the Writer/Editor to ensure messaging aligns with the company’s voice, tone, and brand guidelines.
• Manage and maintain the supporter communication calendar, ensuring consistent, timely messaging that keeps the company’s supporters informed and engaged.
• Work with the Brand Manager and Call Centre Manager to coordinate integrated supporter acquisition and retention campaigns.
• Ensure messaging and supporter journeys are consistent across digital campaigns, community management, and supporter communications.
• Collaborate on storytelling and campaign messaging that drive engagement and conversions.
• Track, measure, and report on the performance of supporter communications, including engagement rates, retention metrics, and conversion outcomes.
• Provide regular reports to the Supporter Engagement & Growth Manager, identifying trends, insights, and areas for improvement.
• Use data-driven insights to continuously refine segmentation, messaging, and communication timing for optimal results.

Requirements

• Degree in Communications, Marketing, Public Relations, or a related field or suitable experience in a similar role.
• Minimum 3-5 years of experience in supporter/donor communications, community management, customer relationship management, or engagement strategy, preferably in an NGO or non-profit environment.
• Understanding of database segmentation and CRM systems.

Qualifications

No formal education/certifications mentioned.