Job Description
About the Role
We are seeking an experienced Executive Marketing and Estate Sale Director to lead our wine estate in Franschoek, South Africa. The ideal candidate will be responsible for driving occupancy, revenue growth, and brand positioning across all estate offerings, while refining and executing our marketing and estate sales strategy.
Key Responsibilities
- Develop and own the Estate Marketing Strategy whilst overseeing and providing advice on the wine marketing strategy.
- Refine positioning of the estate within the Western Cape luxury/tourism/events landscape.
- Give strategic guidance into property development.
- Align marketing strategy with occupancy and revenue targets.
- Define clear customer segments (corporate retreats, tourism operators, high-net-worth guests, etc.).
- Oversee content, campaigns, PR, and brand storytelling.
- Proactively pursue new commercial opportunities.
- Personally engage in high-level negotiations.
- Identify and convert key accounts.
- Take responsibility for estate-related revenue growth.
- Build sales forecasting models.
- Track and manage booking pipeline.
- Identify new revenue-generating estate experiences.
- Develop campaign concepts tied to estate seasons/events.
- Oversee visual identity, tone, and guest journey alignment.
- Lead internal marketing and reservations resources.
- Manage agencies and external suppliers.
- Ensure high standards of execution and organization.
- Operate with urgency and accountability.
Requirements
- 10 years senior marketing and/or commercial leadership experience.
- Proven ability to drive revenue growth.
- Degree or similar in Sales & Marketing or Hotel Management (Preferred).
- Creative thinker with a flair for original ideas and strategic execution.
- Ability to work under pressure, pursue leads, and overcome obstacles.
- Ability to travel regularly.
- Fluent in English (additional languages are a plus).
Qualifications
- None mentioned.
Salary & Benefits
- R Highly Negotiable and based on experience.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Catering / hospitality Jobs in ZA
The catering and hospitality industry in South Africa is a thriving sector that provides opportunities for individuals to pursue fulfilling careers. Typically, the job market trends in this field are characterized by strong demand for skilled professionals, particularly in urban areas where tourism and event hosting are increasingly popular.
When it comes to salaries, a general salary range for catering and hospitality positions in South Africa can vary widely depending on factors such as experience, company size, industry sector, and level of responsibility. Broadly speaking, common entry-level positions in this field typically earn salaries ranging from R30 000 to R50 000 per annum, while senior roles can command salaries upwards of R80 000 to R120 000 or more, depending on the specific requirements of the role.
Common skills required for success in the catering and hospitality industry include excellent communication and interpersonal skills, attention to detail, ability to work well under pressure, physical stamina, and basic knowledge of food safety and handling. Additionally, experience with customer service, event planning, and inventory management is often beneficial. While some employers may place a greater emphasis on specific technical skills or certifications, these general skills provide a solid foundation for career progression in this field.
The catering and hospitality industry encompasses a wide range of sectors, including fine dining restaurants, casual eateries, hotels, conference centers, and event management companies. Financial services sector, technology industry, and manufacturing sector are among the common industries that employ professionals in this field. While specific job roles may vary, understanding the broader industry landscape can help individuals make informed career choices.
Career development opportunities in catering and hospitality abound, with many employers investing in training and development programs to support staff growth and advancement. Typically, career progression involves taking on additional responsibilities, such as shift management or team leadership roles, or pursuing specialized certifications or further education. With dedication and hard work, individuals can build a fulfilling career in this dynamic and rewarding industry.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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