Job Description
About the Role
Mayfly Agri is seeking a Business Development and Marketing Analyst to join our team in the Western Cape region. The ideal candidate will be responsible for researching and identifying potential clients, nurturing leads, and supporting business development campaigns across various digital platforms. If you have a strong analytical mindset, excellent communication skills, and a passion for business growth, we encourage you to apply.
Key Responsibilities
- Researching and identifying potential clients for internal teams and fee earners.
- Nurturing leads and maintaining prospect lists within HubSpot CRM.
- Supporting business development campaigns across social media, the firm’s website, and other digital platforms.
- Assisting with the creation and updating of marketing materials, pitch documents, and client testimonials.
- Analysing industry trends, competitor activity, and market opportunities.
- Preparing and presenting insights and reports to team heads and stakeholders.
- Researching and recommending relevant networking events, conferences, and industry opportunities for teams to attend.
- Monitoring and reporting on KPIs for all teams on a monthly and ad hoc basis.
- Maintaining business development data integrity within HubSpot CRM, ensuring records remain accurate and up to date.
- Developing, maintaining, and enhancing Power BI reporting dashboards in collaboration with IT, Finance, and Business Development leadership.
- Providing research and market intelligence to support bids, tenders, and proposals.
- Assisting teams in preparing tailored client and sector-specific information.
Requirements
- Relevant tertiary qualification (Bachelor’s degree or equivalent)
- Minimum 2 years’ experience in a business development, marketing analysis, or similar analytical role
- Strong research and analytical skills with attention to detail
- Proficiency in Power BI and HubSpot CRM would be preferred
- Experience using social media platforms for business development and marketing purposes
- Excellent written, verbal, and presentation communication skills
- Strong organisational and time management abilities
- Ability to work collaboratively across teams and build effective working relationships
- Proactive and self-motivated
- Commercially minded with a strong interest in business growth
- Adaptable and comfortable working in a fast-paced environment
Qualifications
None specified.
Salary & Benefits
Salary details not provided.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing Jobs in Western Cape
In the Western Cape region, the marketing industry is typically vibrant and competitive, with many opportunities available across various sectors. The demand for skilled marketers continues to grow as businesses look to expand their online presence and engage with customers more effectively. This has led to a relatively high level of job satisfaction among marketers in the area.
When it comes to salaries, it’s generally true that marketing professionals in Western Cape can expect a competitive package. However, actual salary ranges vary widely depending on factors such as experience, company size, and industry sector. For example, senior marketing managers or those with extensive experience may earn significantly more than entry-level marketers. Additionally, multinational companies operating in the region may offer salaries that are slightly higher than local businesses.
Common skills required for a successful marketing career in Western Cape include digital marketing expertise, creative problem-solving, and excellent communication and project management skills. Marketers often need to be well-versed in analytics tools, social media platforms, and content creation strategies. They should also possess a strong understanding of market trends and consumer behavior. Other key skills include leadership, collaboration, and adaptability.
The technology industry is one sector that commonly employs marketers, as many companies invest heavily in digital marketing campaigns and online engagement. Financial services sector and manufacturing sector are other industries that frequently require skilled marketers to help drive growth and customer acquisition. While these sectors may have different marketing priorities, the fundamental skills required for success remain largely consistent.
Career development opportunities abound for marketers in Western Cape. Many companies offer training programs, mentorship schemes, and internal job rotations to support employee growth. Senior marketers often take on leadership roles or transition into strategic planning positions, while those with a passion for creativity may explore careers in copywriting, design, or content creation. With the ever-evolving landscape of digital marketing, marketers must continually update their skills to stay ahead of the curve and remain competitive in the job market.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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