Job Description
About the Role
We are seeking an experienced Marketing Manager to lead our multi-channel marketing initiatives in Johannesburg. The successful candidate will be responsible for developing and overseeing marketing campaigns that align with our broader organisational objectives, while also driving business growth through effective market insights and campaign performance.
Key Responsibilities
- Develop and oversee multi-channel marketing initiatives
- Craft cohesive communication strategies with a strong emphasis on above-the-line channels (television, radio, outdoor media, and print)
- Manage full campaign lifecycles from planning and budgeting to execution and performance review
- Conduct market insights work, including building targeted customer segments and personas across B2B, B2C, and C2C markets
- Track, measure, and present campaign effectiveness using relevant analytics tools and KPIs
- Work closely with sales, product, and other business units to ensure alignment and optimise campaign impact
- Support, guide, and develop junior team members to encourage growth and high performance
Requirements
- Bachelor’s degree in Marketing, Communications, Business or related discipline
- Minimum 5 years’ experience managing marketing campaigns across varied audiences or sectors
- Proven ability to plan and execute integrated marketing strategies with an ATL component
- Strong analytical mindset and hands-on experience with marketing performance tools
- Excellent communication, leadership, and project management skills
- Exposure to CRM platforms, marketing automation tools, and segmentation approaches
- Understanding of digital marketing practices, including SEO, paid search, and social media strategy
Qualifications
- Formal education/certifications not specified.
Salary & Benefits
- Salary information not specified.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Gauteng
In Gauteng, the marketing, advertising, and public relations (PR) landscape is constantly evolving, with a strong emphasis on digital media and innovative storytelling. Typically, job seekers in this field can expect to find opportunities across various industries, including technology, financial services, manufacturing, and retail. Generally speaking, these roles offer a dynamic work environment that combines creativity, strategic thinking, and analytical skills.
When it comes to compensation, salaries for marketing, advertising, and PR professionals in Gauteng are generally within the R500 000 – R1 million per annum range, although this can vary significantly depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, senior roles or those in larger companies tend to command higher salaries. However, it’s essential to note that these figures are only a rough guide, and actual salaries may differ based on individual circumstances.
Common skills required for marketing, advertising, and PR professionals include proficiency in digital marketing tools such as Google Analytics and Adobe Creative Suite; excellent writing, communication, and presentation skills; the ability to develop and implement effective campaigns across multiple channels; strategic thinking and problem-solving skills; and a strong understanding of market trends and consumer behavior. Other essential skills often include project management, budgeting, and team leadership capabilities.
Industry sectors that commonly employ marketing, advertising, and PR professionals include technology, financial services, manufacturing, retail, and tourism. These roles can also be found in non-profit organisations and government entities. Typically, companies in these industries require professionals who can develop and execute marketing strategies, create engaging brand experiences, and manage public relations initiatives.
Career development opportunities for marketing, advertising, and PR professionals are numerous. Often, entry-level positions serve as a launching pad for more senior roles, such as account manager or creative director. Senior professionals may pursue leadership positions, start their own agencies, or transition into related fields like business development or sales.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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