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Johannesburg: PUM 18274 – Marketing Performance Data Specialist – (Midrand)

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Job Description

About the Role

We are seeking an experienced Marketing Performance Data Specialist to join our team in Johannesburg. As a key member of our marketing performance data team, you will be responsible for optimising and managing paid digital campaign performance across various platforms, developing and maintaining Power BI dashboards, and providing actionable insights to support business and marketing decisions.

Key Responsibilities

  • Optimise and manage paid digital campaign performance across platforms such as Google Ads, Meta, YouTube, LinkedIn and Tik-Tok by analysing trends, identifying risks and opportunities, and executing campaign tests and optimisation actions.
  • Develop, maintain and automate Power BI dashboards and reporting models by working with large datasets from advertising platforms, CRM systems, portals and internal data sources.
  • Analyse complex datasets and translate findings into clear insights and executive-ready reporting to support business and marketing decisions.
  • Improve data quality, tracking accuracy and reporting consistency, and support integration testing between advertising platforms, CRM systems, portals and analytics tools.
  • Identify and implement process improvements to streamline workflows, reduce single points of failure, and contribute to documentation and playbooks for reporting and optimisation processes.

Requirements

  • Relevant qualification in Data Analytics and/or Digital Marketing.
  • Proven experience working independently in a fast-paced, performance-driven environment.
  • Hands-on experience with paid media platforms (Google Ads, Meta Ads essential).
  • Experience with Power BI advantageous.
  • Experience with CRM and analytics/tracking tools.

Qualifications

  • Formal education/certifications not specified.

Salary & Benefits

  • Salary range not specified.
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How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About IT / Computing / Software Jobs in Gauteng

In Gauteng, the IT and computing industry is a significant contributor to the province’s economy, with a steady demand for skilled professionals. Typically, this field is characterized by rapid technological advancements, innovative projects, and a high level of job satisfaction among employees. Generally, career prospects in this sector are strong, with a range of opportunities available across various industries.

Salaries for IT and computing professionals in Gauteng can vary widely depending on factors such as experience, company size, and industry sector. While it is common to see salaries ranging from R400 000 to R1,200 000 per annum, these figures are only a general guideline and actual salaries may differ significantly. For instance, senior executives or technical leads with extensive experience may command higher salaries, while entry-level positions may start at lower levels.

Common skills required for IT and computing roles in Gauteng include proficiency in programming languages such as Java, Python, or C++, knowledge of cloud platforms like AWS or Azure, and experience with agile development methodologies. Additionally, understanding of data analysis and interpretation, cybersecurity principles, and IT project management are often essential. Familiarity with popular software applications, such as Microsoft Office 365 or Google Workspace, is also beneficial.

The financial services sector, technology industry, manufacturing sector, and government departments are among the common industries that employ IT and computing professionals in Gauteng. These sectors require a range of skills and expertise, from data analysis to network administration, making them attractive options for career development.

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For those seeking a career in IT and computing, there are numerous opportunities for professional growth and development. Typically, career progression involves moving into senior roles or specialized positions, such as technical lead, solutions architect, or data scientist. Opportunities for further education and training, such as certifications or postgraduate studies, can also enhance job prospects. Generally, a strong understanding of industry trends, networking, and continuous learning are essential for success in this field.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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