Cape Town: Digital and eCommerce Manager posted by O’Brien Recruitment

April 12, 2026 Jobs in Cape Peninsula

O'Brien Recruitment

Western Cape

Other Medical

Job Description

Digital & eCommerce Manager

We are seeking a strategic and hands-on Digital and eCommerce Manager to lead and execute digital marketing initiatives that drive brand awareness, engagement, and online sales. Reporting to the Marketing Manager and General Manager, this role is responsible for managing digital campaigns, optimizing eCommerce performance, and collaborating with internal teams and external agencies to ensure alignment with business goals.

Key Performance Areas

Develop and implement integrated digital marketing strategies in collaboration with leadership.
Manage digital agencies, ensuring adherence to brand, timelines, KPIs, and budget.
Oversee paid media, SEO, content marketing and customer relationship management.
Lead bottom-of-funnel performance marketing to drive engagement and conversions.
Maintain a digital campaign calendar aligned with commercial and promotional cycles.
Execute multi-channel campaigns across email, social, search, display, and the website.
Conduct A/B testing and leverage analytics to improve campaign effectiveness.
Optimize the eCommerce website, focusing on UX/UI, conversion, and customer journey.
Support influencer/content strategy for paid media campaigns.
Implement loyalty and retention programmers to increase customer lifetime value.
Track and report on digital KPIs, ROI, and competitor activity.
Ensure budget compliance and agency billing oversight.
Coordinate pricing and website updates and manage eCommerce sampling programmes.
Collaborate cross-functionally with Sales, Marketing, and Education teams.

Knowledge and Skills

Strong grasp of digital marketing channels e.g. SEO, PPC, social media, email, and display advertising.
Proficient in marketing automation and CRM tools e.g. Klaviyo and Mailchimp.
Experienced with web analytics and eCommerce platforms.
Familiar with CMS tools and ERP systems.
Skilled in MS Office and project management.
Commercially astute with strong communication, negotiation, and stakeholder engagement abilities.
Creative eye with the ability to maintain premium brand aesthetics.
Understanding of the South African skincare and online market.
Experience in influencer and affiliate marketing.

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Qualifications and Experience

Bachelors degree or Diploma in Marketing, Digital Marketing, Communications.
35 years relevant experience.
Experience in the beauty industry advantageous.
Category management experience advantageous.
Has managed eCommerce platforms, social media channels & CRM platforms.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Other Medical Jobs in Western Cape

The Western Cape, with its vibrant economy and diverse industries, presents a promising career landscape for medical professionals. Generally, the demand for healthcare workers is high across various sectors, from private hospitals to government facilities. Typically, these roles involve working closely with patients, developing treatment plans, and collaborating with other healthcare professionals.

When it comes to salary expectations, it’s common for medical positions in the Western Cape to fall within broad ranges of R500 000 to R1 500 000 per annum, depending on factors such as level of experience, company size, and industry sector. Often, senior roles or those in more specialized fields can command higher salaries. However, it’s essential to note that these are general estimates and actual salaries may vary.

Common skills required for medical positions in the Western Cape include a strong foundation in medicine, excellent communication and interpersonal skills, the ability to work under pressure, and proficiency in electronic health records systems. Typically, healthcare professionals with experience in emergency medicine, critical care, or pediatrics may be in high demand. Additionally, many employers value candidates with experience in patient management, medical research, and quality improvement initiatives.

The Western Cape is home to various industries that commonly employ medical professionals, including the financial services sector, technology industry, manufacturing sector, and public healthcare system. Often, these roles involve working closely with patients, developing treatment plans, and collaborating with other healthcare professionals. Career development opportunities in this field are generally good, with many employers investing in training and professional development programs.

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Typically, career progression paths for medical professionals in the Western Cape may include moving into senior leadership positions, pursuing specialized certifications or qualifications, or taking on roles in research and development. Generally, there are many opportunities for advancement and growth within this field, particularly for those who demonstrate a commitment to ongoing learning and professional development.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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