Cape Town: Digital and eCommerce Manager posted by O’Brien Recruitment

Digital & eCommerce Manager

We are seeking a strategic and hands-on Digital and eCommerce Manager to lead and execute digital marketing initiatives that drive brand awareness, engagement, and online sales. Reporting to the Marketing Manager and General Manager, this role is responsible for managing digital campaigns, optimizing eCommerce performance, and collaborating with internal teams and external agencies to ensure alignment with business goals.

Key Performance Areas

• Develop and implement integrated digital marketing strategies in collaboration with leadership.

• Manage digital agencies, ensuring adherence to brand, timelines, KPIs, and budget.

• Oversee paid media, SEO, content marketing and customer relationship management.

• Lead bottom-of-funnel performance marketing to drive engagement and conversions.

• Maintain a digital campaign calendar aligned with commercial and promotional cycles.

• Execute multi-channel campaigns across email, social, search, display, and the website.

• Conduct A/B testing and leverage analytics to improve campaign effectiveness.

• Optimize the eCommerce website, focusing on UX/UI, conversion, and customer journey.

• Support influencer/content strategy for paid media campaigns.

• Implement loyalty and retention programmers to increase customer lifetime value.

• Track and report on digital KPIs, ROI, and competitor activity.

• Ensure budget compliance and agency billing oversight.

• Coordinate pricing and website updates and manage eCommerce sampling programmes.

• Collaborate cross-functionally with Sales, Marketing, and Education teams.

Knowledge and Skills

• Strong grasp of digital marketing channels e.g. SEO, PPC, social media, email, and display advertising.

• Proficient in marketing automation and CRM tools e.g. Klaviyo and Mailchimp.

• Experienced with web analytics and eCommerce platforms.

• Familiar with CMS tools and ERP systems.

• Skilled in MS Office and project management.

• Commercially astute with strong communication, negotiation, and stakeholder engagement abilities.

• Creative eye with the ability to maintain premium brand aesthetics.

• Understanding of the South African skincare and online market.

• Experience in influencer and affiliate marketing.

Qualifications and Experience

• Bachelors degree or Diploma in Marketing, Digital Marketing, Communications.

• 35 years relevant experience.

• Experience in the beauty industry advantageous.

• Category management experience advantageous.

• Has managed eCommerce platforms, social media channels & CRM platforms.