Job Description
About the Role
The Digital Marketing Coordinator will play a critical role in planning, executing, and optimising digital marketing strategies to drive brand awareness, engagement, and lead generation within a retail property environment. This role requires a digitally savvy marketer with strong analytical skills, creativity, and the ability to manage multiple digital channels while ensuring alignment with overall brand strategy.
Key Responsibilities
- Develop and implement digital marketing campaigns aligned to broader marketing objectives
- Execute digital campaigns aimed at tenant engagement, lead generation, and brand visibility
- Manage paid advertising campaigns across platforms including Google Ads, Meta Ads, and LinkedIn Ads
- Optimise digital campaigns to promote retail spaces and property offerings
- Manage and update website content to ensure accuracy, relevance, and consistency
- Implement SEO best practices to improve organic search performance
- Analyse website performance using Google Analytics and other tools
- Identify opportunities to improve user journey, engagement, and conversion rates
- Develop and manage digital content including blogs, videos, infographics, case studies, and visual assets
- Coordinate content creation with marketing and design teams
- Plan and execute email marketing campaigns targeting tenants, investors, and stakeholders
- Develop high-performing landing pages for campaigns and promotions
- Manage social media platforms and content calendars
- Monitor engagement and optimise content for reach and interaction
- Ensure consistent tone, messaging, and adherence to brand guidelines
- Identify, engage, and manage influencer and partner collaborations
- Monitor performance and impact of influencer campaigns
- Maintain, update, and optimise Google Business Profiles
- Manage customer reviews, respond to enquiries, and enhance online reputation
- Track insights such as search visibility, website clicks, and direction requests
- Monitor online sentiment and brand mentions
- Respond to feedback and manage reputational risks
- Support crisis communication strategies when required
- Monitor digital marketing trends and emerging technologies
- Explore AI-driven solutions and new digital tools
- Track, analyse, and report on digital performance metrics
- Provide data-driven insights and recommendations
- Maintain digital content and campaign calendars
Requirements
- Grade 12 / Matric (essential)
- Bachelor’s degree in marketing, Digital Marketing, Communications, or related field (preferred)
- Minimum 5 years experience in digital marketing within a retail or commercial environment
- Strong experience in campaign management, marketing operations, and budgeting
- Solid understanding of social media, SEO, SMO, and digital advertising platforms
- Proficiency in Adobe Suite, WordPress, Hootsuite, Google Ads, and Meta Ads
- Advanced written and verbal communication skills
- Strong organisational skills with high attention to detail
- Self-motivated, results-driven, and capable of working independently
- Valid driver’s license (Code B)
Qualifications
No formal qualifications mentioned.
Salary & Benefits
Salary information not provided.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Property Administrator Jobs in Western Cape
In the Western Cape, South Africa, the property administration industry is a significant sector, with various roles available across different industries. The demand for skilled property administrators continues to grow as the need for efficient and effective property management increases.
Typically, property administrator positions in the Western Cape offer competitive salaries that can range from around R400 000 to R600 000 per annum, depending on factors such as level of experience, size of the company, and industry sector. For example, a junior property administrator with minimal experience may earn on the lower end of this scale, while a senior property administrator with extensive experience and expertise may earn towards the higher end.
Common skills required for property administration roles in South Africa include excellent communication and interpersonal skills, attention to detail, strong organisational and time management skills, proficiency in Microsoft Office and other software applications commonly used in the industry, such as property management systems. Additionally, knowledge of property law, tax legislation, and commercial property principles is often essential.
Property administrators can be found working across various industries, including financial services sector, technology industry, manufacturing sector, and more. The demand for property administration professionals is widespread due to the need for effective property management in these sectors.
Career development opportunities are available in this field, with many property administrators progressing to senior roles or pursuing careers in related fields such as property law, real estate sales, or property development. With experience and further education, property administrators can also consider opportunities in specialist roles, such as facilities management or asset management.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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