Cape Town: Digital Marketing Coordinator posted by The Focus Group

Role Overview

The Digital Marketing Coordinator will play a critical role in planning, executing, and optimising digital marketing strategies to drive brand awareness, engagement, and lead generation within a retail property environment. This role requires a digitally savvy marketer with strong analytical skills, creativity, and the ability to manage multiple digital channels while ensuring alignment with overall brand strategy.

Key Responsibilities

Digital Marketing Strategy & Campaign Execution

• Develop and implement digital marketing campaigns aligned to broader marketing objectives
• Execute digital campaigns aimed at tenant engagement, lead generation, and brand visibility
• Manage paid advertising campaigns across platforms including Google Ads, Meta Ads, and LinkedIn Ads
• Optimise digital campaigns to promote retail spaces and property offerings

Website Management & SEO

• Manage and update website content to ensure accuracy, relevance, and consistency
• Implement SEO best practices to improve organic search performance
• Analyse website performance using Google Analytics and other tools
• Identify opportunities to improve user journey, engagement, and conversion rates

Content Creation & Digital Engagement

• Develop and manage digital content including blogs, videos, infographics, case studies, and visual assets
• Coordinate content creation with marketing and design teams
• Plan and execute email marketing campaigns targeting tenants, investors, and stakeholders
• Develop high?performing landing pages for campaigns and promotions

Social Media & Online Presence

• Manage social media platforms and content calendars
• Monitor engagement and optimise content for reach and interaction
• Ensure consistent tone, messaging, and adherence to brand guidelines

Influencer & Partner Collaboration

• Identify, engage, and manage influencer and partner collaborations
• Monitor performance and impact of influencer campaigns

Google Business Profile (GBP) Management

• Maintain, update, and optimise Google Business Profiles
• Manage customer reviews, respond to enquiries, and enhance online reputation
• Track insights such as search visibility, website clicks, and direction requests

Crisis & Reputation Management

• Monitor online sentiment and brand mentions
• Respond to feedback and manage reputational risks
• Support crisis communication strategies when required

Innovation, Data & Reporting

• Monitor digital marketing trends and emerging technologies
• Explore AI?driven solutions and new digital tools
• Track, analyse, and report on digital performance metrics
• Provide data?driven insights and recommendations
• Maintain digital content and campaign calendars

Requirements

• Grade 12 / Matric (essential)
• Bachelors degree in marketing, Digital Marketing, Communications, or related field (preferred)
• Minimum 5 years experience in digital marketing within a retail or commercial environment
• Strong experience in campaign management, marketing operations, and budgeting
• Solid understanding of social media, SEO, SMO, and digital advertising platforms
• Proficiency in Adobe Suite, WordPress, Hootsuite, Google Ads, and Meta Ads
• Advanced written and verbal communication skills
• Strong organisational skills with high attention to detail
• Self?motivated, results?driven, and capable of working independently
• Valid drivers license (Code B)