Gauteng: Theatre Sales Rep – Endoscopy and ENT posted by Ultra Personnel

About the Role

We are seeking an experienced Theatre Sales Representative to drive sales growth and market penetration of Surgical Endoscopy, Surgical Devices, ENT, and System Integration (SI) solutions. The ideal candidate will build strong relationships with surgeons, theatre teams, and healthcare institutions, delivering clinically relevant solutions that support surgical procedures and position our portfolio as a trusted partner in advanced surgical care and integrated theatre solutions.

Key Responsibilities

• Achieve and exceed sales targets across surgical portfolios and assigned territory.
• Develop and execute territory plans to grow market share and revenue.
• Drive capital equipment sales (e.g., towers, imaging systems, integrated theatres) and consumables.
• Manage full sales cycle including lead generation, proposals, tenders, negotiations, and closing.
• Provide in-theatre support during surgical procedures, ensuring optimal product usage.
• Conduct product demonstrations, evaluations, and in-servicing for surgeons and theatre staff.
• Support adoption of new technologies and techniques.
• Act as a technical expert across surgical endoscopy, ENT, and device portfolios.
• Build strong, trust-based relationships with surgeons, theatre nurses, biomedical teams, and procurement.
• Develop and manage Key Opinion Leaders (KOLs) within the surgical space.
• Ensure high levels of customer satisfaction through responsive service and support.
• Address customer concerns and provide effective after-sales support.
• Promote and sell integrated theatre solutions, including imaging integration, workflow optimisation, and digital solutions.
• Engage hospital management and technical stakeholders on infrastructure and integration projects.
• Collaborate with internal technical and project teams to deliver SI solutions.
• Identify opportunities to position the division as a strategic partner in operating theatre modernisation.
• Drive cross-selling across surgical endoscopy, ENT, devices, and integration solutions.
• Stay informed on surgical trends, competitor activity, and technological advancements.
• Support new product launches and clinical education initiatives.
• Identify opportunities for innovation adoption within accounts.
• Maintain accurate CRM records, sales pipelines, and forecasts.
• Prepare quotations, tenders, and business cases in line with company guidelines.
• Provide regular reporting on territory performance and market insights.
• Coordinate with logistics and service teams to ensure seamless delivery and installation.

Requirements

• Diploma / Degree in Medical Sciences, Nursing, Biomedical Engineering, or related field or equivalent relevant experience.
• Commercial or sales qualification advantageous.
• Minimum 3–5 years’ experience in medical device sales, preferably within surgical environments.
• Experience in theatre-based selling (operating rooms) is essential.
• Proven track record in capital equipment and/or surgical device sales.
• Experience engaging surgeons, theatre staff, and hospital management.
• Strong understanding of operating theatre environments and surgical workflows.
• Willingness to be present in theatre settings, including irregular hours.
• Ability to travel extensively within assigned territory.
• Valid driver’s license.

Qualifications

• Formal education/certifications (e.g., Bachelor’s degree) are not explicitly mentioned.