Johannesburg: Business Development Specialist (B2B, B2G, Salesforce) (JHB Hybrid) posted by DataFin Recruitment

About the Role

We are seeking an experienced Business Development Specialist to join our team in Johannesburg. As a key member of our sales team, you will be responsible for driving new business development, lead generation, and partnership acquisition across various sectors, including software and technology. The ideal candidate will have a strong track record of success in B2G sales, lead generation, and partnership development, with a keen eye for market trends and competitor activities.

Key Responsibilities

• Develop and execute strategies for identifying and qualifying new leads within the Transport sector and government organizations.
• Utilize market research, networking, and digital tools (LinkedIn, CRM, BI platforms) to build a robust pipeline of prospects.
• Implement account-based marketing (ABM) tactics to target high-value government and enterprise accounts.
• Leverage industry events, webinars, and trade shows to generate new business opportunities.
• Identify and recruit strategic partners aligned with growth objectives.
• Conduct due diligence on potential partners to ensure capability and market fit.
• Negotiate and formalize partnership agreements that drive mutual value.
• Build and maintain strong relationships with existing and new partners.
• Develop and execute joint business plans with clear objectives, KPIs, and revenue targets.
• Drive cross-sell and up-sell opportunities within partner ecosystems.
• Provide partners with sales enablement tools, training, and marketing support.
• Track and analyse lead conversion rates, pipeline health, and partner performance.
• Report on sales forecasts, pipeline metrics, and ROI of lead generation activities.
• Implement corrective actions to optimize partner and lead performance.
• Stay informed on market trends, competitor activities, and government procurement processes.
• Use insights to refine lead generation strategies and partnership models.

Requirements

### Qualifications

• Bachelor’s Degree in Business Administration, Marketing, or related field.

Experience/Skills

• Track record of successful B2G sales, lead generation, and partnership development.
• Familiarity with government procurement processes and regulations.
• Strong network within the Transport sector and government organizations in Africa (West Africa experience is a plus).
• Proven experience in B2B, B2G sales and lead generation strategies (preferably in software or technology sectors).
• Strong understanding of Transport sector software needs in African governments.
• Expertise in prospecting techniques, pipeline management, and CRM tools (e.g., Salesforce).
• Ability to source, evaluate, and onboard strategic partners.
• Excellent sales, negotiation, and relationship-building skills.
• Data-driven mindset with experience in sales analytics and forecasting.
• Willingness to travel within the region.
• Results-oriented with a focus on customer satisfaction.
• Adaptable to dynamic and fast-changing environments.

Salary & Benefits

Salary: TBC

Benefits: TBC