Job Description
About the Role
We are seeking an experienced Business Development Specialist to join our team in Johannesburg. As a key member of our sales team, you will be responsible for creating and executing joint business plans with government organizations and private sector partners to drive revenue growth. This is an exciting opportunity for someone who enjoys travelling and has a strong network within the Transport sector and government organizations in Africa.
Key Responsibilities
- Develop and execute strategies for identifying and qualifying new leads within the Transport sector and government organizations.
- Utilize market research, networking, and digital tools (LinkedIn, CRM, BI platforms) to build a robust pipeline of prospects.
- Implement account-based marketing (ABM) tactics to target high-value government and enterprise accounts.
- Leverage industry events, webinars, and trade shows to generate new business opportunities.
- Identify and recruit strategic partners aligned with growth objectives.
- Conduct due diligence on potential partners to ensure capability and market fit.
- Negotiate and formalize partnership agreements that drive mutual value.
- Build and maintain strong relationships with existing and new partners.
- Develop and execute joint business plans with clear objectives, KPIs, and revenue targets.
- Drive cross-sell and up-sell opportunities within partner ecosystems.
- Provide partners with sales enablement tools, training, and marketing support.
- Track and analyse lead conversion rates, pipeline health, and partner performance.
- Report on sales forecasts, pipeline metrics, and ROI of lead generation activities.
- Implement corrective actions to optimize partner and lead performance.
- Stay informed on market trends, competitor activities, and government procurement processes.
- Use insights to refine lead generation strategies and partnership models.
Requirements
### Qualifications
- Bachelor’s Degree in Business Administration, Marketing, or related field.
Experience/Skills
- Track record of successful B2G sales, lead generation, and partnership development.
- Familiarity with government procurement processes and regulations.
- Strong network within the Transport sector and government organizations in Africa (West Africa experience is a plus).
- Proven experience in B2B, B2G sales and lead generation strategies (preferably in software or technology sectors).
- Strong understanding of Transport sector software needs in African governments.
- Expertise in prospecting techniques, pipeline management, and CRM tools (e.g., Salesforce).
- Ability to source, evaluate, and onboard strategic partners.
- Excellent sales, negotiation, and relationship-building skills.
- Data-driven mindset with experience in sales analytics and forecasting.
- Willingness to travel within the region.
- Results-oriented with a focus on customer satisfaction.
- Adaptable to dynamic and fast-changing environments.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other Sales/Marketing Jobs in Gauteng
In Gauteng, the sales and marketing industry is generally thriving, with various sectors experiencing growth due to the country’s economic stability and increasing consumer demand. Typically, roles in this field require a combination of business acumen, communication skills, and technical expertise to drive revenue growth and build brand awareness. Commonly, companies in industries such as technology, financial services, and e-commerce employ sales and marketing professionals to achieve their objectives.
Salary ranges for sales and marketing positions in Gauteng can vary widely depending on factors like experience, company size, and industry sector. Generally, entry-level roles may fall within the R400 000 – R700 000 per annum range, while more senior positions can command salaries ranging from R1 million to over R3 million per year. However, it’s essential to note that these figures are broad estimates and actual salaries can differ significantly based on individual circumstances.
Common skills required for sales and marketing roles in Gauteng include a strong understanding of business principles, excellent communication and interpersonal skills, the ability to work independently and as part of a team, proficiency in CRM software and digital marketing tools, and analytical skills. Additionally, knowledge of industry-specific trends and market analysis is often valuable. Other essential skills may include leadership, problem-solving, and strategic thinking.
The sales and marketing field is commonly found in various industries, including financial services sector, technology industry, manufacturing sector, and e-commerce. These sectors require professionals who can effectively promote products or services, build customer relationships, and develop targeted marketing campaigns to drive growth and revenue.
Career progression for sales and marketing professionals in Gauteng often involves moving into senior roles such as team leader or manager, where they oversee multiple teams and projects. With experience, individuals may also have opportunities to transition into specialist roles like digital marketing manager or product launch coordinator.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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