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Johannesburg: Head of Content & Audience Revenue posted by wedded.wonderland

Job Description

About the Role

We are seeking a commercially minded content leader to own how Wedded Wonderland converts content, social reach, website traffic and newsletter audiences into measurable revenue. This is not a traditional content manager or social media manager role.

Key Responsibilities

  • Build and lead the content to revenue strategy across web, social, SEO, email and creator channels
  • Turn website traffic into enquiries, leads, affiliate clicks, sponsor value and email subscribers
  • Turn social reach into owned audience, vendor demand, partnerships and measurable revenue
  • Develop commercial content packages for venues, vendors, sponsors, tourism boards, bridal fashion, beauty, jewellery, travel and luxury brands
  • Lead content pillars including destination wedding guides, luxury venue features, real weddings, bridal fashion, beauty, jewellery, honeymoon and cultural weddings
  • Use AI tools to improve content production, repurposing, briefing, tagging and reporting workflows
  • Work with CRM and data teams to capture first party audience data including wedding date, destination, budget, guest count and vendor needs
  • Manage freelancers, creators, editors and production partners
  • Track performance and make decisions based on revenue, not vanity metrics

Requirements

  • 7+ years experience across content, audience growth, social, SEO, media, commerce or partnerships
  • Proven experience monetising web, social, newsletter or creator audiences
  • Strong understanding of sponsored content, affiliate revenue, lead generation or marketplace monetisation
  • Experience building content strategies that drive measurable commercial outcomes
  • Strong understanding of Instagram, TikTok, Pinterest, SEO and newsletters
  • Ability to work with sales and partnerships teams to package and price content opportunities
  • Strong analytics instincts and comfort using data to make decisions
  • Experience using AI tools for content production and workflow optimisation
  • High taste level and strong brand judgment
  • Strong written communication and campaign planning skills

Qualifications

None mentioned.

Salary & Benefits

Salary information not provided.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Other IT/Computer Jobs in Gauteng

The IT and computer industry is one of the most dynamic and growing sectors in Gauteng, with a thriving job market that offers a wide range of opportunities for career advancement.

In terms of salary ranges, IT professionals in Gauteng can expect to earn anywhere from R800 000 per annum for junior positions to over R2 million for senior executives. The average salary for software engineers is around R1.5 million, while data analysts can earn between R900 000 and R1.2 million. With experience and skills, IT professionals in Gauteng can expect significant salary increases, with some roles offering bonuses and benefits that can increase their overall remuneration.

To succeed in the IT industry in Gauteng, candidates need to possess a range of key skills, including programming languages such as Java, Python, and C++, as well as experience with databases, cloud computing, and cybersecurity. Strong problem-solving skills, attention to detail, and excellent communication skills are also essential for success in this field. Additionally, knowledge of ITIL (Information Technology Infrastructure Library) and Agile methodologies can be highly valued by employers.

Several major companies and industries in Gauteng are currently hiring IT professionals, including technology firms such as Microsoft, IBM, and Oracle, as well as banks and financial institutions like Standard Bank and Nedbank. The finance industry is also a significant employer of IT staff, with roles ranging from software development to data analytics and cybersecurity.

Career growth opportunities are abundant in the IT industry in Gauteng, with many companies investing heavily in employee training and development programs. With experience and skills, IT professionals can move into senior leadership positions or start their own businesses, while also pursuing further education and certifications. The Johannesburg Stock Exchange (JSE) is also a significant employer of IT staff, with roles ranging from software development to data analytics and cybersecurity.

Overall, the IT industry in Gauteng offers a wide range of exciting career opportunities for job seekers with the right skills and experience. With salaries that are competitive with those offered by major companies globally, there has never been a better time to pursue a career in this dynamic and rapidly evolving field.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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Posted in Jobs in Central Johannesburg, Jobs in Gauteng, Jobs in Johannesburg, Jobs in South Africa

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