Job Description
About the Role
Michelle Cloete Consulting Pty Ltd is seeking a dynamic Retail Marketing Manager to join our team in Stellenbosch. As a hybrid role, you will combine traditional retail marketing with aggressive revenue generation, driving footfall and brand awareness while proactively selling exhibition space, negotiating hard on sponsorship deals, and viewing every square meter of common area as a monetizable asset.
Key Responsibilities
- Monetize the portfolio’s common areas and digital assets to generate “Non-GLA” (Non-Gross Lettable Area) revenue.
- Achieve a revenue target of 200% of the cost of employment through alternative revenue streams.
- Sell floor space in common areas to external exhibitors, vehicle displays, and pop-up kiosks.
- Monetize static and digital advertising assets (posters, lift branding, digital screens, parking booms).
- Secure paid sponsorships for center events and activations.
- Manage vending machine contracts and promotional leafleting permits.
- Leverage unused parking bays as storage for tenants; cellphone mast revenue; wifi providers which sell connectivity etc.
- Conceptualize and execute an annual calendar of high-quality events designed to increase footfall and dwell time.
- Manage end-to-end logistics for seasonal campaigns (e.g., Easter, Christmas, Black Friday) and community events.
- Coordinate with operations and security teams to ensure safe event delivery, including risk assessments and vendor management.
- Take full ownership of Trueprop retail websites, ensuring accurate tenant directories and adherence to SEO best practices.
- Manage all social media channels (Facebook, Instagram, LinkedIn, TikTok), developing content calendars that promote tenants and center news.
- Build strong relationships with store managers and tenants.
- Collect tenant turnover data to measure the ROI of marketing events on trade.
Requirements
- Bachelor’s Degree or National Diploma in Marketing, Business Management, or Public Relations.
- Post-graduate qualification in Property Management or Digital Marketing (desirable).
- Sales Training certification / Digital Marketing certifications (Google/Meta) (desirable).
- Valid Drivers License (Required for site visits).
Qualifications
- No qualifications mentioned.
Salary & Benefits
- Salary details not mentioned.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Sales Jobs in Cape Winelands
The Cape Winelands region in South Africa is home to a thriving sales industry, driven by the country’s growing economy and tourism sector. Typically, sales professionals in this region can expect to work in industries such as financial services, technology, and hospitality, among others. Generally, these roles require strong communication and interpersonal skills, as well as a thorough understanding of the local market.
In terms of salary, it’s common for sales professionals in Cape Winelands to earn broad ranges, typically between R400 000 to R800 000 per annum, depending on factors such as experience, company size, industry sector, and individual performance. However, please note that these figures are only a general guideline, and actual salaries may vary significantly. For instance, senior sales executives or those working in industries with high margins may earn higher salaries, while entry-level roles or those in smaller companies may be on the lower end of the scale.
Common skills for sales professionals in Cape Winelands typically include strong communication and interpersonal skills, as well as a solid understanding of sales principles and industry-specific knowledge. Other essential skills often include negotiation, problem-solving, and time management abilities. In some cases, technical skills such as proficiency in CRM software or data analysis tools may also be required.
Industry sectors commonly employing sales professionals in Cape Winelands include financial services sector, technology industry, manufacturing sector, and hospitality industry. These roles often require a deep understanding of the local market, as well as the ability to build relationships with clients and prospects.
For those looking to start or progress their careers in sales, opportunities for development are often plentiful. Typically, sales professionals can expect to work under the guidance of experienced managers, who provide training and coaching on industry-specific skills and best practices. With experience, many sales professionals also have opportunities to move into leadership roles or take on specialized responsibilities within their companies.
Ultimately, a successful career in sales requires a combination of strong technical skills, excellent communication abilities, and a deep understanding of the local market. By focusing on these key areas and staying adaptable in an ever-changing industry landscape, sales professionals in Cape Winelands can set themselves up for success and build rewarding careers that align with their goals and aspirations.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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