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Western Cape: Marketing Specialist posted by Communicate Finance

Job Description

Role Purpose

  • You will work closely with cross-functional teams to ensure that all marketing initiatives contribute to both customer acquisition and long-term brand loyalty

Key Responsibilities

  • Shape and drive the overall marketing direction in line with business objectives
  • Identify growth opportunities through market insights and competitive analysis
  • Align marketing initiatives with broader organisational goals
  • Plan and execute integrated marketing campaigns
  • Continuously assess and optimise campaigns for performance and relevance
  • Ensure messaging remains consistent and impactful across all touchpoints
  • Lead digital marketing initiatives, including online campaigns and social platforms
  • Strengthen brand presence through targeted content and engagement strategies
  • Increase visibility through media exposure and thought leadership opportunities

Minimum Requirements

  • Degree in Marketing or a related field
  • Minimum of 5 years’ experience in a similar marketing role within financial services or insurance
  • Strong written and verbal communication skills in English (additional South African languages advantageous)
  • Proficiency in Microsoft Office and marketing analytics tools

Core Competencies

  • Strong leadership and stakeholder engagement skills
  • Commercial awareness with the ability to align marketing to business objectives
  • Proven experience in managing campaigns and projects end-to-end
  • Brand management and effective communication capability
  • Highly organised with the ability to manage multiple priorities and meet deadlines

Only South African Residents or individuals with a relevant South African work permit will be considered.

If you have not had any response in two weeks, please consider the vacancy application unsuccessful. Your profile will be kept on our database for any other suitable roles / positions.

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How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Online and Digital Media Jobs in Western Cape

The online and digital media industry is a rapidly growing field in the Western Cape, with a strong demand for skilled professionals to drive innovation and success. Typically, careers in this sector require a unique blend of technical expertise, creative flair, and business acumen. Generally, individuals working in online and digital media roles are found across various industries, including technology, financial services, and manufacturing.

Salary expectations for online and digital media professionals in the Western Cape can vary widely depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may start within a broad range of R200 000 to R400 000 per annum, while senior roles can command salaries upwards of R800 000 to R1,2 million or more. However, it is essential to note that these figures are only a rough guide and actual salaries may differ significantly depending on individual circumstances.

Common skills required for online and digital media roles include proficiency in content management systems (CMS), graphic design software such as Adobe Creative Suite, programming languages like HTML/CSS and JavaScript, experience with social media platforms, video editing software, and knowledge of search engine optimization (SEO) principles. Other essential skills often include data analysis, project management, and communication skills.

The online and digital media industry is diverse and employs professionals across various sectors, including the technology industry, where companies like Google and Microsoft have a significant presence. Financial services firms also rely on online and digital media specialists to enhance their brand presence and customer engagement. Additionally, the manufacturing sector is increasingly leveraging digital platforms to reach customers and promote products.

Career development opportunities in the online and digital media field are plentiful, with many professionals advancing into senior roles or transitioning into related fields such as marketing, sales, or entrepreneurship. Typically, ongoing education and training are necessary to stay up-to-date with industry trends and technological advancements.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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Posted in Jobs in South Africa, Jobs in Western Cape

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