Job Description
About the Role
As a Sales Executive at our 5* World Class Hotel in Cape Town, you will play a crucial role in driving revenue growth and maximizing contribution from all producing segments through various sources. You will develop and coordinate marketing and promotional activities to enhance guest satisfaction and drive business results.
Key Responsibilities
- Plan and forecast hotel revenue for rooms, F&B outlets, and various segments
- Create a work environment that fosters high employee morale, continuous learning & development, and utilizes ESS feedback to draw action plans
- Develop systems and procedures for higher cost efficiency and guest satisfaction
- Recruit, manage, and perform appraisals of staff in the department
- Develop and implement the annual plan using the TBEM framework, linking department objectives to unit strategy
- Assist in developing overall strategic direction for hotel relaunch and growth, adopting a total Revenue Approach
- Prepare forecasting tools and strategies to visualize market scenarios and develop long-range plans
- Continuously measure program effectiveness and track trends in local and global markets
- Build accurate and effective databases of current and potential guests/accounts
- Maintain up-to-date information on competition’s performance, sales & marketing strategy, etc.
- Propose room/F&B pricing strategy considering hotel’s market positioning, target customer, and desired mix
- Develop comprehensive market mix guideline and ensure sales as per targets
- Identify key customer needs through formal research, survey, sales calls, & meetings
- Implement revenue management techniques to improve RevPAR
- Coordinate with Front Office & F&B Manager on daily sales, VIPs, regulars, and other guest requirements
- Coordinate with Credits Manager on credit limits and outstanding from various guests/corporate
- Build relationships, network, and maintain regular contacts with corporate and individual customers, bookers, media, hoteliers, and socialites
- Determine, design, and prioritize sales and marketing supportive activities to achieve revenue/profit targets for all revenue-generating departments
- Control hotel’s distribution channels to ensure timely relevant information reaches its intended audience
- Identify key communities, plan initiatives, and coordinate support activities
- Ensure safe working practices that do not harm or injure self or others
- Participate in Health & Safety within the department, ensuring compliance with directives
- Anticipate possible hazards and conditions, correcting them or taking action to prevent occurrences
- Maintain highest standards of personal hygiene, dress, uniform, appearance, body language, and conduct
- Continuously improve department’s efficient operation and knowledge of own job function
- Oversee and coordinate daily operations of the Reservation and Revenue Management function
Requirements
- Minimum 3 years sales experience in travel/tourism/hotel industry
- Grade 12 Certificate
- Certificate or Diploma in Sales & Marketing or Hotel Management
- Valid Drivers Licence and vehicle for day-to-day travel/appointments
- 3 Years experience in a similar position
Qualifications
(No qualifications mentioned in the original job description)
Salary & Benefits
(NOTE: No salary information is provided in the original job description. If applicable, please include actual numbers.)
Language Proficiency
Should be fluent in English. Additional language advantageous.
Knowledge & Skills
- Computer literate (MS Office and Amadeus, S&C)
- Good communication skills
- Excellent writing and presentation skills on all levels and attention to detail
- Ability to work without supervision
- Ability to think creatively and generate original ideas
- Confidence and tenacity to pursue leads, overcome obstacles, and secure business
- Ability to work independently but also as part of a team
- Ability to work effectively under pressure, react quickly, and meet tight deadlines
- Goal-oriented and results-driven
- Ability to travel when required by the company
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Catering / hospitality Jobs in Western Cape
The Western Cape, with its stunning natural beauty and thriving economy, presents an exciting career landscape for those interested in the hospitality and catering industry. Typically, this sector is driven by tourism, offering a wide range of job opportunities across various establishments, from boutique hotels to fine dining restaurants.
Generally, salaries in the hospitality sector can vary widely depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may fall within the range of R200 000 – R400 000 per annum, while more senior roles can command higher figures, often ranging from R500 000 to over R1 million per annum. However, it’s essential to note that these are broad estimates and actual salaries can differ significantly.
Common skills required for a career in hospitality include strong communication and interpersonal skills, the ability to work well under pressure, attention to detail, and excellent customer service skills. Additionally, knowledge of food safety and handling, basic first aid, and proficiency in Microsoft Office software are often considered essential. In more senior roles, management skills, financial acumen, and creativity may also be valued.
The Western Cape’s hospitality industry is often driven by the tourism sector, which encompasses various sub-sectors such as luxury resorts, boutique hotels, fine dining restaurants, and event management. Financial services, technology, and manufacturing are also common industries that employ catering staff. Generally, career progression in this field can involve moving from front-of-house to back-of-house roles, or transitioning into management positions.
For those seeking a career in hospitality, there are various opportunities for development and advancement. Common career paths include working as a sous chef, restaurant manager, or events coordinator, before potentially moving into general management or even entrepreneurship. With experience and the right skills, it’s possible to transition into related fields such as food writing, culinary arts instruction, or even entrepreneurial ventures in the hospitality sector.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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